Persuasive ads

Persuasive ads

Guilherme Nave n 9 José Afonso n 10

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Nike, is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States.It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Nike

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The 2022 FIFA World Cup was the 22nd FIFA World Cup, the world championship for national football teams organized by FIFA. It took place in Qatar from 20 November to 18 December 2022

World Cup

The Nike was one of the official partners of the 2022 World Cup , as the company produces much of the equipments of the National teams, so they decided to create a commercial to promote the event.

World Cup 2022 Nike Commercial

"YOU'RE UP"

Strategies

As the World Cup is about football, Nike got many of the best players in football history to participate in the advert, players like Cristiano Ronaldo, Mbappe, Ronaldinho, Ronaldo Fenomeno and many other famous players, they also include female players to demonstrate that football has no gender inequality. They use a laboratory background, as if they were carrying out different experiments with the players, they even use a character from a football anime. Humor is also included in this advert. The music used in the advertisement is music with a slightly high tempo, probably to "simulate" the adrenaline that fans would feel when watching the game.

Our opinion is that the commercial is very attractive, they use good strategies to get attention from more people, and to watch the games of the World Cup and win more visibility.

Personal opinion