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Transcript

Current Consumer Journey Map

Abercrombie

Introduction of the Journey

Explainatory articles or notes for the consumer journey

Explainatory videos for the consumer journey

Inspiration from other industries or businesses

Abercrombie&Fitch in London

'Personalized product recommendation: the power of data-driven in-store marketing'

'What do you need to know about Klarna'

Number of Abercrombie&Fitch Stores around the world

'Build a community around your business and brand'

The map is made based on the processes experienced by a customer when purchasing Abercrombie products, both online or offline.As a current-state journey map, it does not contain DT solutions proposed by the team

Introduction of the Journey