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Current Consumer Journey Map


Introduction of the Journey

Explainatory articles or notes for the consumer journey

Explainatory videos for the consumer journey

Inspiration from other industries or businesses

Abercrombie&Fitch in London

'Personalized product recommendation: the power of data-driven in-store marketing'

'What do you need to know about Klarna'

Number of Abercrombie&Fitch Stores around the world

'Build a community around your business and brand'

The map is made based on the processes experienced by a customer when purchasing Abercrombie products, both online or offline.As a current-state journey map, it does not contain DT solutions proposed by the team

Introduction of the Journey