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The image is a customer journey map detailing the various stages a customer goes through, from initial interest to post-purchase. It outlines touchpoints, gain and pain points, and new marketing initiatives, highlighting areas where customers interact, experience value, or face issues. It serves as

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Information about the journey The team mapped the customer journey for the purchase of services by British Gas

Inspiration for British Gas Customer Journey

Example from elsewhere as inspiration

These reviews help British Gas come up with ways to improve their customer journey.

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