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Transcript

  • Creating engaging content that captures an audience's attention but priority is always that it must contain clear, concise and useful content.
  • We must also try to design for a range of learners with differing learning preferences and accessibility needs.
  • Using a design-driven process, ADDIE, but in an agile manner, with the aim of creating an engaging, active learning course by providing content with “challenge, choice, and consequences”.

Project Plan

Analysis

  • Pre-meeting scoping of relevant material
  • Design meeting /workshop to conduct a needs analysis with the Subject Matter Expert to identify the ‘Who, Why, What and How’ and produce a design document.

Design Document

Design document should answer:

  • Project Context
  • Project Requirements
  • Learning Requirements
  • Course Objectives
  • Instructional Strategy
  • Assessment Strategy
  • Course Format Or Structure (Skeleton).
  • Development Tools
  • Agree timelines and dates

Design

Screenplan

Storyboard

  • Develop a detailed course outline, including modules, topics, and learning objectives.
  • Choose appropriate technologies, such as e-learning authoring tools and multimedia elements, based on the analysis.

Screenplan / Wireframe

  • Design document and shows how the course flows.
  • Detailed course outline, including modules, topics, and learning objectives.
  • Adult learning theories
  • Using a scaffolded approach to fill the learning gap.
  • Shows opportunities to do, reflect, interpret and implement
  • Touchpoints to drive engagement using 5 eLearning design principles:
    • Anticipatory set, Instructional input, Guided practice, Closure and Evaluation, Independent practice and links to more learning opportunities

Storyboard

  • More detail and outlining the graphics, images and video, on-screen script and voice-over script, types of assessment and links.
  • Accessibility needs / learning styles:
    • 7/7 and 6/6 rule
    • Visual learners - images, videos and graphics
    • Auditory learners - voiceover provided on video - would like on all text
    • Kinesthetic learners - interactive quizzes / sorting exercise / scenario
    • Reading/writing learners - on screen text
    • Accessibility / UX considerations - subtitles, video transcript, voiceover, chunking of information, font style and size, colour and contrast. Easy to navigate with recognised buttons, help/contact buttons.

Development

  • Create course content using selected authoring tools with a focus on engagement and interactivity.
  • Work closely / regular reviews with the SME to ensure the accuracy and relevance of content.
  • Develop assessments and interactive scenarios to enhance learner engagement.

Implementation

  • Integrate the course into the Learning Management System.
  • Conduct a pilot test with a small group of physicians to gather feedback on content and usability.
  • Promotion and Launch of course.

Evaluation

  • Gather feedback throughout from SME.
  • Gather feedback from the pilot test and make necessary revisions.
  • LMS data on user engagement, completion, results, etc.
  • Implement a feedback cycle to continuously improve the course based on user input: end-user survey - ratings and feedback.

  • Virtual Surgery Simulation: Create a virtual surgery scenario where physicians can interactively perform a heart valve replacement. This simulation allows them to make decisions, experience consequences, and learn from their choices in a risk-free environment.

Interactivity Example

  • Interactive Surgery Simulation: Step by step guide to the surgery, preferably using video of the procedures, but images where not.

Interactivity Example

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  • Interactive Surgery Simulation knowledge check.

Interactivity Example

  • Target audience: Identify the target audience (physicians) and understand their preferred communication channels
  • Messaging: Develop clear and compelling messages highlighting the value of the course (to the patient, physician, hospital, etc.), emphasizing its contribution to improved patient care.
  • Metrics and Feedback:
    • Implement tracking mechanisms to measure the effectiveness of each communication channel.
    • Encourage participants to provide feedback and share their learning experiences through testimonials.

Communication Plan

Communication Channels

Conferences

Social Media

Email Campaign

Medical Publications

Medical Organisations

  • Infographic to be sent out via social media and put up as posters in staff rooms.

Communication Example

To find out more check out the Boston Scientific Website.

Aortic Valve Prosthetic

Procedural

Success

99.2%

Life

Expectancy

+ 0.5 Years

Increased

Precision

- 7% Surgery Time

Cost

Effective

- 0.8% Cost

Mechanical

Heart Valve

+ 10% Durability

  • Valve Leaflets removed

Step 3

Conferences

Host webinars or present the e-learning course during medical conferences to generate interest and direct participation.

  • IV pain meds and sedative given.
  • Patient put under General Anaesthesia

Step 1

  • Breathing tube inserted
  • Catheter inserted

Step 2

Medical Publications

Publish articles or advertisements in reputable medical journals and publications to reach a wider professional audience.

Social Media

Utilise social media platforms to share engaging content, such as teaser videos, testimonials, and infographics about the course (X, Instagram, facebook).

  • Aorta transected at Aortic Root

Step 2

Medical Organisations

Collaborate with medical associations and organisations to promote the course through their communication channels.

  • Cardio-Pulmonary Bipass started

Step 2

  • Pericardium cut

Step 1

  • Sternotomy completed

Step 3

  • Crossclamp on Aorta

Step 1

  • Cardioplegia solution injected

Step 3

Email Campaign

Send targeted emails to physicians and line managers for physicians, featuring the benefits of the course and a direct link to access it.