GENIAL PRESENTATION

Organization analysis Lidl

Lidl is a prominent private retail company with a significant global presence. It is well-known for its chain of discount supermarkets, and it operates in various countries around the world.

Lidl's History:Lidl was founded in 1930 in Germany by Josef Schwarz under the name "Schwarz Lebensmittel-Sortimentsgroßhandlung." It wasn't until 1973 that the first Lidl stores under the name we know today were opened. The company has since grown to become one of the largest discount supermarket chains globally. Lidl's Specialization: Lidl specializes in providing customers with high-quality products at very competitive prices. The company is known for its no-frills approach to retailing, focusing on offering a limited selection of private-label or store-brand products. By streamlining their operations and reducing overhead costs, Lidl can offer significant discounts to consumers.

Lidl's Target Audience: Lidl primarily targets cost-conscious consumers who are looking for affordable, quality groceries and household items. They aim to serve a broad demographic, from budget-conscious families to individuals looking for a good deal. Lidl's model of offering quality products at low prices has made them a popular choice for many consumers.

The characteristics of Lidl

Type of Organization: Private Purpose: Economic - Lidl aims for long-term profitability as a retail business. Sector of Activity: Goods production - Lidl sells consumer products, placing it in the goods production sector. Size: Lidl is a large company with many employees. Nationality: German - Lidl is a German company. Location of Operation: Lidl operates stores in many countries, making it an international company.