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6 bulletpoints
Giorgia Giuliano
Created on October 30, 2023
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Transcript
HCP PRIVATE AREA ON HEALTHVERSE
TECH/DIGITAL SUPPORT TO THE MEDIA CENTER
PMO APPROACH
LONG TERM CONTENT STRATEGY
DIGITAL DATA ROOM
DATABASE IMPROVEMENT
INNOVATION, OMNICHANNEL & CUSTOMER ENGAGEMENT
Implementing the private area following the POE (paid-owned-earned) vision.
HOW?
What?
A solid hub for all the Business Unit activities.
HOW?
- Keeping the LEAN/AGILE Method
- Cross team connections
How?
- On social media
- Phisically promoted by the workforce (pharmaceutical representatives)
A four-hand collaboration, especially focused on the RX Provider management.
How?
We aim to increase our mailing lists in order to achieve:
HOW?
- Better Quality
- Better Coverage (Quantity)