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Covers basic marketing concepts: marketing mix, types of media, target marketing, product development, etc.

Transcript

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start

HORROR ESCAPE ROOM

"A ghost is trapped in this house, doomed to wander through it until he recovers all his memories.To help him find them, you must first pass all the tests and get the missingitems in your inventory.Explore the house and try not to get trapped yourself too..."

Introduction

Explore the house

Inventory

It's closed...

It's too dark...

Open inventory...

What are the 4 Ps in Marketing?

01

Product, Place, Price, Premonition

Product, Place, Price Promotion

Project, Place, Price, Promotion

The 4 Ps focus on...

product, patents, & potential.

03

increasing overall financial performance.

the best strategies to market a product.

Demographics do not include...

Number of Kids

02

Customer Preferences

National Origin

An infomercial typlically lasts...

30 seconds.

30 minutes.

1 minute.

04

It's not correct...

Find the key to continue

Continue exploring the house

Inventory

It's too dark...

Inventario abierto...

What is it called when you put put your product or service in a movie or tv show?

Target Placement

Prime Time Placement

01

Product Placement

Media Placement

02

Process

People

Placement

Purchasing

Some people support the inclusion of this 5th P in the marketing mix..

03

Place

Promotion

Product

Price

What function of marketing involves decisions about what to charge for products?

04

Indirect Distribution

Direct Distribution

Wholesalers

Retailers

This system of distribution involves intermediaries?

You found asecret message

♪♬ø

Remember these notes and play them on the piano in the correct order

ø

01

...Keep playing

ø

02

...One more

ø

03

Try again...

You found a new item for your inventory

Inventory

♪♬ø

Continue exploring the house

Inventario abierto...

Use the magnifying glass to find the code and then insert it into the typewriter.

224

Someone is there!

Ads that appear in a new browser when a user first logs on to a new website is called...

01

Banner Ads

Pop Up Ads

Webcasts

Channels of communication that reach large audiences, such as TV, radio, and internet are called...

02

Mass Media

Prime Time Ads

Transit Ads

To offer a product in a limited market for a limited time is called...

Target Marketing

Test Marketing

Market Segmenting

03

A briefcase appeared...

congratulations

You've recovered all the ghost's memories! You can finally escape from the house! Now click on the briefcase to prove you made it through. You will not escape unless you do this!

You will lose all the progress so far...

Sure you wantto go out?

Exit

Back

Inventory

Inventory

♪♬ø

Inventory

♪♬ø

Inventory

♪♬ø

Inventory

Oh, no. Fallaste...