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Design Review One

The EcoTread Team: Tessa Martin and Emilia Tracy

Goal 12

Ensure sustainable consumption and production patternsTarget 12.5- By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse


Introduction to the Problem

What we have learned, current solutions, end users, and the problem statement

Clothing Consumption by the Numbers

92 m

tons of clothing waste produced each year

Most of this production is driven by the United States and China.


of textile waste is recycled into new clothing worldwide

There are only a handful of facilities worldwide that have the abilitiy to turn old clothes into new textiles.


of all textile material is plastic

Clothing containing plastic or blends of materials are unable to be remade into new textiles using current textile recycling technology.

Current Solutions (and why they don't work)


Many fabrics are unable to withstand the force needed to remake them into new products. Because of this harsh production process, most clothes that are supposed to be recycled are actually thrown away.


Because there are too many clothes donated in the U.S., they often don't stay local, but are actually sent to other countries. Most of these countries have or have attempted to ban used clothing imports because they are recieving excessive amounts.

Shopping sustainably

Most companies that that tout sustainability are not actually sustainable, and their sustainability efforts have very little to no impact on their carbon emissions and overall impact on climate change.

Information from End Users

People feel guilt

About shopping unsutainably. Although people we interviewed frequently admitted to feeling guilt about buying unsustinably, they showed no intention of changing their shopping habits

People have varied opinons

On the importance of sustainable fashion in regards to other sustainability and world issues. Many people thought it was extremely important, while many others considered it a lesser problem.

People value time

Our end users often expressed a wish to make more time for themselves to relax. They also expressed interest in spending more time with loved ones. We were inspired by this, as we thought that we could appeal to these wants and needs to encourage sustainable consumption habits while enaging in these activities.

People value quality

While almost all of our end users participated in fast fashion consumption, most noted that they did not like the quality of the clothing they got. Those that did not purcahse fast fashion cited quality as a main concern for the purcahse of clothing items.

What else have we learned?

  • Fast fashion brands promote consumerism, which leads to increased clothing products being bought and disposed of.
  • Companies are driven by the economy and culture of commercialism to increase profit instead of sustainability.
  • Microfibers from plastic based synthetic clothing textiles are released in the washing machine and proceed without hinderance to water bodies nearby, such as the San Francisco Bay.
  • Clothing that is disposed of ends up in landfills in primarily low-income BIPOC countries and areas, which clog gutters and stunt water flow.
  • The excessive clothing also has negative environmental and health impacts on the countries it's imported to, such as the gasses and chemicals polluting air, soil, and groundwater from the decomposition processes, exacerbating flooding and leading to water-borne diseases, and significant air pollution impacting respiratory and general health.

We will be working on the problem of sustainable clothing consumption. Clothing waste is a huge problem in our society as the economy and presense of consumerism continue to promote fast fashion and unsustainable practices. Unsustainable clothing habits end in extreme pollution of lower socioeconomic countries and pollution of our atmosphere.

The Problem



Strategies, resources, stakeholders, and more exploration

Research Methods

  • EBSCO searches and articles
  • Found experts on LinkedIn and read articles by them
  • Keyword searches
  • Looked for diverse perspectives from various countries
  • Used a graphic organizer to sythesize our information
All of these methods worked very well for us. However, on our research journey we quickly realized that it was important to not broaden our searches too much, or make them too small. We had to learn how to find a happy medium in the creation of web searches.

Interviewing stakeholders

While finding stakeholders and carrying out our empathy interviews...


We made sure to interview stakeholders of various ages


We interviewed stakeholders with varied and diverse backgrounds


As we intend to start our project locally, we interviewed local stakeholders


We made sure to interview people with diverse views and opinons


We made sure our interviewees feel comfortable so that they would share accurate information

Continued Exploration

Ways that we can continue our exploration and build upon what we already have

More interviews

Experimenting with new interview questions that are more closely related to our project subject.

Narrowing down

Finding sources that are more closely related to our project as we par down our areas of focus.

More Experts

Interviewing more experts that focus on our subject matter.



Exploration through end user profiles, analysis, research briefs, project proposals, etc.

Research Brief

Finding Experts

We used LinkedIn to find experts in our field, such as Shana Levy McCraken, and used articles by these experts to find important and relevant information to our topic

Numerous Sources

We explored our research topic through over ten unique sources, and consulted many more before deciding that they were not important and unique enough to suit our research needs.

Diverse Sources

We consulted diverse sources from the United States to Turkiye and everywhere in between. We also consulted a variety of sources from academic papers to news articles to graphic organizers.

Existing Solutions

We explored and consuleted a variety of sources on the topic of solutions and were able to sythesize our information into three unique solutions and communicate the problems with each one in the final section of our research brief.

Through our end user analysis, we were able to identify common threads in our interviews and connect our information to create a specific idea of our ideal end users and their needs.

By interviewing numerous and diverse sources, we were able to get inspiration and ideas from our users needs.

We interviewed a variety of diverse people, which allowed us to consider how our problem effects different people in different ways.

By conducting over twenty interviews, we were able to collect diverse opinions to collect details and build user knowledge.

End User Profiles

Numerous Interviews

Diverse Sources

New Ideas


1) How might we provide users with ways to unwind while helping them contribute to their own sustainability through hands-on projects with visual results? 2) How might we help people help the current state of clothing consumption affairs to lessen their guilt about being a consumer while promoting sustainability and user intervention? 3) How might we help people create and maintain healthy relationships while promoting and learning about sustainable fashion consumption habits by connecting users through a common goal?

Project Proposal

  • By brainstorming and working hard to narrow down and edit our design questions, we ended up with consise, applicable questions that will drive our project moving forward
  • Carefully thinking through our design proccess helped us realize potential design restraints and prepare for challenges we may need to overcome
  • Through this assignment, we were able to explore our our own biases and reasons for working on this problem

OurQuestions & Concerns


Biggest questions, feedback, and next steps...

Our Questions

Our biggest questions moving forward

Narrowing Down

How can we narrow down our project to something that is focused, direct, and effective?


How can we use our connections to further our project's reach?


How can we move forward in our project with sustainability in mind?

Where we want feedback on...

  • What we should further research
  • The direction of our project
  • The diversity and spread of our resources

Next Steps


We will organize our design process by continuing to complete the required assignmnets.

To-do List

We will create a list of things that will need to be done in order to implement our project.


We will continue to create iterations of our project until we find something that solves our problem and appeals to our users.