Building a Personal Brand
Created on October 16, 2023
More creations to inspire you
& the role of social media
Building aPersonal Brand
What is a BRAND?
Brian Lischer - ignyte
A brand is the sum of how a product or business is perceived by those who experience it—including customers, investors, employees, the media & more. A brand is the consistent and recognizable feeling that all of these things evoke. Branding is the process of shaping these perceptions.
HOW TO BUILD YOUR PERSONAL BRAND
BUILDING YOUR BRAND
DEVELOP A CONSISTENT MESSAGE
DECIDE WHAT YOU WANT TO BE KNOWN FOR
define your goals & vision
CONSISTENCY BUILDS TRUST & CREDIBILITY
FIND YOUR NICHE
MAP THE TRAITS NEEDED
WHAT IS YOUR "WHY?"
SOCIAL MEDIA & YOUR BRAND
The people we surround ourselves with will condition us
Post 1-3 short-form posts weekly & 1-2 long-form posts monthly
Set social media goals
It takes 5-7 impressions for someone to remember your brand.
Share your expertise
78% of social sellers outsell peers who don't use social media.
Optimize your profiles
Post engaging content consistently
Encourage a two-way conversation & be mindful of customer support opportunities
Gather insights & latest news (#)
Network, join groups & create relationships
HOW CAN i HELP YOU BUILD YOUR BRAND?