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Transcript

Sometimes...it depends on situation.

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Welcome!

Review 3.4.3.

  • Photojournalism and its purpose.
  • The ethics of photojournalism.
  • The skills, qualities, and qualifications required to be a photojournalist.

ADD reminders about tests/projects/anything else

Reminders:

3.4.4.

Fashion Photography

Vocab: monopod, perspective, pet photography, wildlife photography

Learners can...

  • Identify photography equipment, light direction, and angles used in pet and wildlife photography
  • Recognize tips for photographing pets and wildlife
  • Identify the camera settings needed for wildlife photography
  • Distinguish the various aspects to be considered for pet and wildlife photography
  • Identify precautionary measures to be observed while capturing wildlife photos

3.4.2.

The First Fashion Model

Virginia Oldoini Verasis (1835 to 1899), the world's first fashion model, was a European fashion icon who was credited with launching the career of a well-known fashion designer during the latter half of the nineteenth century. Virginia Oldoini was born into an upper-class noble family, securing her place in Italian society. Even as a child, her beauty was celebrated. At 17 years old, and considered the most beautiful woman of her day.During the summer of 1856, she visited Mayer & Pierson, a fashionable photography studio in Paris, France, for the first time. This visit led to a collaboration that lasted nearly 40 years. She commissioned the photographer Pierre-Louis Pierson to take portrait photographs of her to document her idea of beauty over the passage of time. Together, they produced more than 400 portrait photographs. Seeming to have found meaning and purpose in self-portraiture, the countess would experiment with theatrical costumes, creative accessories, mysterious poses, unique facial expressions, and extravagant decor. She would not only pose as herself but also transform into a variety of characters and even self-direct the photoshoot. The countess's photographs are considered one of the earliest forms of what is now known as fashion photography.

Fashion photography is a genre within commercial photography. It is dedicated to showing fashionable items, including clothing, cosmetics, jewelry, accessories, and shoes, for marketing and advertising purposes. The goal is to motivate or persuade the viewer to purchase the items in the images. Fashion photographers often use models and celebrities to communicate a clear message about the designer and the brand, sparking interest and desire for a product. 🔥Types of Fashion Photography If you go to a retail store, see a billboard, or read a magazine or newspaper, keep an eye out for photographs of models showcasing clothing, accessories, and footwear. There are four major types of fashion photography:

  • Catalog fashion photography
  • High fashion photography
  • Editorial fashion photography
  • Street fashion photography

What Is Fashion Photography?

Catalog fashion photography showcases fashion products, such as clothes and handbags. It involves capturing products in an eye-catching way to generate interest among potential customers and provide them an opportunity to preview the product and ultimately purchase the item.Catalog fashion photographs are usually produced in a studio. Models are most often photographed in full to showcase the entire product clearly. Backgrounds are typically neutral in color, and no additional setups or props are used in the photograph. The focus is solely on the advertised product. You can see catalog photographs in stores, in newspaper and magazine advertisements, and on websites.

🔥Catalog Fashion Photography

High fashion photography combines the creative vision and perspective of the photographer with a fashion designer or brand. This vision is executed through the use of a specific wardrobe, hairstyle, and makeup. The goal is not just to sell or showcase specific products but also to create a unique piece of art. This type of photography can be fantastical, excessive, flamboyant, and outrageous. It pushes limits. High fashion photographs may be exhibited in museums or featured in fashion magazines.

🔥High Fashion Photography

Editorial fashion photography involves capturing photographs for the sole purpose of publication in magazines and books. These photographs tell the story of a product or brand, provide a narrative, and illustrate a current trend. Editorial fashion photography is somewhere between catalog and high fashion photography. Its motive is neither to promote a product nor to showcase out-of-the-box creativity. Rather, it seeks to define trends in the industry through a visual story. The photoshoot can be set either indoors or outdoors, depending on the creative vision of the photographer.

🔥Editorial Fashion Photography

Street fashion photography, or street style photography, captures what real people are wearing in the real world.Street fashion photographs are often candid photographs of passersby that highlight certain style statements. Therefore, there are no makeup artists, hairstylists, fashion designers, or brands involved in such shoots. These types of images can be seen on social media and in fashion magazines.

🔥Street Fashion Photography

Fashion photography is a collaboration between several professionals who work together to achieve a single business goal by capturing a specific style or fashion look. Consider the following scenario. A famous clothing brand based in Paris, France, is looking to promote its winter clothing collection. The brand hires a team of fashion photography professionals to create an exclusive photo spread in an American fashion magazine. The fashion house hopes that this spread will appeal to its customers across the United States and set a new trend in the market. 🔥The photography professionals who might work on such a project are:

  • Creative director
  • Photographer
  • Model
  • Fashion designer
  • Hairstylist
  • Makeup artist
  • Assistant

Professionals Involved in Fashion Photography

Choosing Subjects for Abstract Photographs

As you know, there are very few limits to what you might do to capture and create an abstract photograph. Here are a few tips that you might use as you search for subjects and compose your first abstract works:

  • Choose unique subjects.
  • Look for shapes, patterns, and textures.
  • Compose using only a section of the subject.
  • Experiment with different perspectives.

The creative director plans the layout and visuals for the project and determines how to transfer the vision of the brand into a visual.Additionally, the creative director chooses and approves final photographs, artwork, graphics, and designs, ensuring that the final images meet the vision of the brand. Creative directors determine the goals of the project based on customer resonance and trends in the market. They often act as the link between the photography team and the brand.

🔥Creative Director

The photographer is the second person to be brought on board. The creative director, the photographer, and the client work together to determine the final output of the shoot. Then, they create a mood board that acts as a visual representation of the expected final result. The mood board is a collection of different poses, clothing, photography setups, makeup styles, and hairstyles that guide the team in achieving the model's look on the day of the photoshoot.

Photographer

A model is a person who poses for photographs showing the product or service that is being advertised. Models play the role of promoting, displaying, or advertising for commercial products of a brand by providing end users with a visual aid of how the products will look when used.The creative director and photographer decide on the model or models to be hired for the project during their creative discussion. They ensure that their choice reflects inclusivity and diversity in the selected models, to appeal to a larger customer base.

Model

A fashion designer designs and assists with the production of clothing, shoes, and accessories; identifies trends; and selects styles, fabrics, colors, prints, and trims for a collection.In the scenario given above, a fashion designer will design the winter clothing collection for a clothing brand based on the latest trends, demands, and tastes of U.S. customers.

Fashion Designer

Hairstylists are beauty service professionals who specialize in the fashioning and treatment of models' hair and in creating hairstyles to match the look that has been finalized by the brand.When fashion shoots are meant to promote hair products, hairstylists take the creative lead on the project. In other cases, they work alongside fashion designers to create the look that the brand is trying to achieve.

Hairstylist

Makeup artists are professionals who utilize various cosmetic techniques and processes to align the visual aesthetics of the model with the brand and product requirements.The responsibilities of makeup artists include selecting cosmetics to match the style of clothing used in the photoshoot and determining the style of makeup that will suit the model, based on the photographer's vision and the model's facial features and body structure.

Makeup Artist

Assistants are support staff who help in planning photoshoot locations, setting up lighting, transporting people, helping models during hair and makeup styling, and ensuring the safety of people and equipment.Assistants are a critically important part of the process because they ensure that everything is in place and ready for the photography team to work seamlessly in the best possible creative environment.

Assistant

Types of Portfolios in the Fashion Industry

Fashion photography allows various professionals within the industry to showcase their own talents. These professionals, such as the ones detailed on the previous page, who are part of the project team, will receive copies of the final photographs and compile them into a portfolio. A portfolio is a collection of an artist's best work. They will then share this collection of photos with other fashion industry professionals, such as photographers and creative directors, in the hopes of securing future work. Some of the main types of portfolios in fashion photography are:

  • Photography portfolio
  • Fashion-design portfolio
  • Makeup portfolio
  • Hairstylist portfolio
  • Model portfolio
A photographer's portfolio would span an entire career, featuring the photographer's style, technique, and expertise and showcasing the types of work the photographer might produce for future clients. Photographers choose fashion stylists, designers, makeup artists, and hairstylists to match their vision.

The equipment needed in fashion photography differs based on the type of shoot and its intention

Equipment Used in Fashion Photography

🔥What Is a Model Release?

In business, contracts need to be in writing and mutually agreed upon. All parties involved must agree to and sign this legally binding document. A model release is a contract between a photographer and a model (or the parent or guardian of a minor model) that defines how and where the photographs taken may be used by the photographer, the client, and any parties involved in the shoot. A model in a photograph is a person or group of people being photographed. The fees charged by the model may differ based on the terms of the agreement. The model release form, like other contracts, is a legal document that protects the rights of the photographer and the model in case of any unauthorized usage of the artwork. The details of a contract may vary from project to project. However, contracts should contain information about the parties involved, the work that will be produced, and where the work will be used. If any of the terms or conditions are broken by any party, any other party may raise a legal concern, in which case the model release form will act as a legal document of proof.

2. Street fashion photography

3. High fashion photography

1. Catalog fashion photography

Match each type of fashion photography with the image that best represents it.

Summary 3.4.2.

In today's lesson, you learned:

  • The different types of fashion photography
  • The role of creative professionals in the fashion-photography industry
  • Photography equipment required for a fashion shoot
  • Model release forms, including when to use them and what to include
In the next part of today's lesson, you will complete your Photoshoot assignment. Using your camera, you will apply your creative thinking and artistic vision to compose a series of fashion photographs.

Product photography is capturing photographs of an item to market it to various customers.Product photography has many benefits:

  • helps the product stand out
  • promotes the brand to the customer
  • reaches a larger customer base
  • provides customers with an on-the-spot preview of the product
  • acts as a tool to increase sales potentially
Imagine that you are a small business owner. Instead of going door to door and talking to customers about what makes your business and products special, you take some appropriate photographs to spread the word to your customers. You might display the photographs in conventional advertisements, use them in marketing emails, include them on social media, and add them to various web-based sales platforms to spread the word about your small business. Your photographs would reach far more people than you might reach by going door to door.

Product Photography

Today you will create an idea for your very own small business, plan the photographs you will need to take to promote your business or products, and hold your photoshoot for your very own small business. To help get you started with deciding what small business you would like to create, think about things you enjoy. A few ideas might be:

  • makeup or hair
  • sports
  • clothes or sneakers
  • cooking or baking
  • working out or yoga
  • music
  • skateboarding or biking
Once you have decided what you enjoy, think about how you can turn it into a small business. A few ideas might be: spa or salon
  • gym or personal training facility
  • clothing boutique or shoe store
  • restaurant or food truck
  • bakery or ice cream shop
  • yoga studio
  • music studio
  • skate park
You may use one of the ideas above to help you get started, or feel free to come up with your own unique small business idea!

Product Photography

Today, you will compose a series of three to five product photographs that incorporate products to promote a small business.

Assignment: Photoshoot

Get creative, and compose as many photographs as you like. If using a model, guide your subject's poses and facial expressions.

Step 3

Refer to your notebook, and experiment with the position of your subject, the lighting, the background, and camera angles to get the best outcome.

Step 2

Use your mobile or digital camera to take your photographs. Each photograph should clearly show the item you want to promote for your small business.

Step 1

Today, you will compose a series of three to five product photographs that incorporate products to promote a small business.

Assignment: Photoshoot

For each photograph in the series, mention the item that is being promoted. Add an appropriate image credit in this format: Artist name. Image title. Date. Location.

Step 6

Add a cover-page title to your presentation.

Step 5

Choose three to five of your best photographs, and include them in a PowerPoint presentation. You can download and use the PowerPoint template provided in Edio to create your presentation.

Step 4

Today, you will compose a series of three to five product photographs that incorporate products to promote a small business.

Assignment: Photoshoot

Answer all the questions for the assignment writing in complete sentences.

Step 8

Submit your photographs for evaluation, and share your experience.

Step 7

Rubric

Please make sure...

  • ALL photos submitted in this course MUST be photos YOU take. Photos taken OF you, or FOR you, as well as images found online, are NOT your own ORIGINAL artwork, and will not be accepted.
  • ALL photos submitted must be NEW and taken specifically FOR EACH project. It is important that you apply the techniques you learned throughout the unit and grow throughout the course. Photos taken before the project was assigned will not be accepted.
  • Photos OF Pictures, photos OF drawings or paintings etc., or photos OF a television or computer screen do NOT work for this course. If drawing, painting, or gaming is something that interests you, please consider taking photographs of the ACT of doing these activities rather than the final product.
In an upcoming lesson, you will take the unit test.

Questions?