CHANEL

SUMMARY

Chanel her life

symbol and logo

marketing and communication concept

product : Chanel N°5

Conclusion

PROBLEM

Chanel is sensitive to environmental issues with our action plan

19 August 1883 – 10 January 1971

High fashion collection

Biarritz

sportwear

❝𝐎𝐧𝐜𝐞 𝐮𝐩𝐨𝐧 𝐚 𝐭𝐢𝐦𝐞 𝐂𝐡𝐚𝐧𝐞𝐥❞

Chanel her life

1925

C C

SYMBOL AND LOGO

MARKETING AND COMMUNICATION

CHANEL N°5

CONCLUSION

"Fashion is architecture: it’s all about proportions."

Our Climate Action Plan

GABRIELLE CHANEL

'' I do not regret anything in life, except what I did not do ''

5: the lucky number of Coco Chanel and the number of the sample retained by the creator when choosing the formulation of the now famous "N°5". - 80 : number of components required to produce the perfume. - 43.736: this is in millions of euros the turnover recorded by No. 5 last year, according to Les Echos. - 4 : the Chanel N°5 cap has only undergone four changes in 90 years. The bottle has remained unchanged over the years. - 32: the number of years of presence at Chanel du "Nez" officiel du N°5, Jacques Polge. The designer entered the house in 1979. 1982 (Nineteen eighty two) : Then, we are Karl Lagarfeld who arrives to take over Chanel.