Old Spice Ad

It says that men should smell like "men,men" it shows a sterotype about men. The product also claims that the old spice deoderant will make you smell like a man man. They are suggesting that old spice deoderant is manly and men should use it.

Sweeping geralizations

Its a little bit funny because the ad is about deoderant and they are taking a picture of a man with a funny face riding a horse which is a little bit weird, which makes it funny. they do this because men like goofy humor.

The entire thing is a little bit of appeal to humor

they make it seem like riding the horse it manly and man like so if you use their product you will become manly is what they are suggesting. they do this because they want to show how men can become manly and superior

Transfer

It shows the actor in a tropical beach island and he has a white horse which person has a the money to buy a white horse and go to a tropical island.

Appeal to wealth a little

Sex appeal

In the ad it shows the actor half naked and it tries to show that if you smell good you also look good and which male does not want to look good and smell good. The as makes you feel like you need the product in order to to smell good and look good too. They do this because if you look good and smell good then, women we like you. So if you use their product then women will like you.

Old spice is using their logo to catch people's attention

the ad is targeted towards men and teen boys because in the ad it says smell like a man so it for a man and then all teen bays want to be like a man so it also targeted towards them too. It also shows the man strong fit and riding a horse which are all manly thing according to the ad.

Audience Awareness