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The
Marketing mix dragon
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Transcript

Marketing mix dragon

The

Start game

Story

© 20XX A game by Mrs Frieh

BREAKOUT

Legend says that a faraway kingdom forged a sword that together with the power of the Elemental Gems (fire, water, air, and earth) could defeat any evil, even the infamous Marketing Mix evil. Gather the gems to assemble the ultimate weapon and defeat the dragon hiding in the dungeon of Mrs Frieh's classroom.

Start game

Thank goodness you’ve come! We need your help!You need to find the 4 Elemental Gems so that the sword has enough power and then defeat the fearsome dragon that is terrorizing our people with constant tests on Socrative from our teacher Mrs Frieh

X

Help us, only a person like you can do it!

No thank you, I’ll pass

Of course!

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Ouch! That hurt. What's wrong? You scared?

Hehehe, I was kidding. Ahem, of course I’ll help you

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I knew you would not fail me! Thanks a lot! Here is the holy sword. Now gather the Elemental Gems to complete it and defeat the terrible Marketing Mix dragon.

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LEVEL 1 - EARTH GEM

Watch out, a wandering skeleton is in your way! Get the earth gem by passing an Extended Marketing Mix exercise…

Start level

EARTH GEM

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Where do you think you’re going, mortal?! You won’t be worthy of the Earth Gem until you get all my questions correct. Do you dare to try?

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profit

people

Which of the following is not one of the "P"s in the extended Marketing mix

1

X

The employees and their role in the delivery service

The target market

In the extended Marketing Mix, "people" refers to

2

X

Designing the physical store layout

defining the cusotmer experience in service delivery

What does "process" in the extended Marketing Mix involve?

3

X

Employee uniforms

Advertising campaigns

Physical evidence in the extended marketing mix can include:

4

X

The product's features

The pricing strategy

In the extended Marketing Mix, profit is primarily influenced by

5

X

Congratulations!! Here is your reward, you have earned it

X

Oh, it was a mistake, give me another chance Mrs Frieh!

Hahahaha, what did you say? ...

x

X

Choose the correct image to get out of the room aliveand get the next gem

Start level

AIR GEM

LEVEL 2 - AIR GEM

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He currently works as an intern in a marketing company

X

She is doing her formation in a business school

X

A bonus is definitely a perk in a job

X

How long is the English lesson?

X

A quelle fréquence = How often

X

You got the Air Gem!

X

GAME OVER

Try again

Exit

X

Drag the light to find the correct answer

Start level

WATER GEM

LEVEL 3 - WATER GEM

X

The most fundamental aspect of the brand that can be expressed in a single word or phrase

Brand essence

Brand equity

trademark

X

How a product is similar to that of a competitor

brand parity

Co-branding

Brand loyalty

X

The result of a customer's decision to always buy a particular brand

brand loyalty

brand equity

brand positioning

X

How a brand is presented to differentiate it from a competing brand

brand positioning

brand equity

brand parity

X

And now look for the gem! Hurry up!

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You got the Water gem!

X

GAME OVER

Try again

Exit

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Search among the tiles to choose the correct Marketing P

Start level

FIRE GEM

LEVEL 4 - FIRE GEM

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Features

Design

What "P" do the words in the tiles refer to?

Product

Price

Promotion

X

Range

Point of sale

E-commerce

shop

What "P" do the words in the tiles refer to?

Process

Place

People

X

Discount

Special offer

What "P" in the extended Marketing Mix do the words in the tiles refer to?

Place

Price

Physical evidence

X

Sales

Social media

Poster

Advertising

What "P" in the extended Marketing Mix do the words in the tiles refer to?

Promotion

Place

People

X

Supply chain

factory

Delivery

What "P" in the extended Marketing Mix do the words in the tiles refer to?

Place

Physical evidence

Process

X

You got the Fire Gem!

X

You got the Fire Gem!

X

Try again

Exit

GAME OVER

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Defeat the dragon!

FINAL LEVEL - DRAGON

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X

How dare you bother me, you fool!

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X

X

X

X

X

THE END

You defeated the dragon, this will give you more of a chance to get a high English grade. And you’ve become a legend in the eyes of Mrs Frieh!

© 2023 A game by Mrs Frieh

Stay

Exit

SURE YOU WANTTO GO OUT?

What will become of us!

Stay

Exit

SURE YOU WANTTO GO OUT?

What will become of us!