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  • Performance Max (often abbreviated to PMax) is a campaign type that helps maximise an advertisers performance across the Google Ads inventory (utilising all ad placement types) using machine learning, in a single campaign.
  • The referred to Google Ads inventory is: Search, YouTube, Display, Discovery, Gmail, Maps.

What is a Performance Max (PMax) campaign?

Budget Optimisation (efficiency against set targets)

Bidding (when, where, how, who)


Creatives (videos, images and logos)


Data Feeds

You set your budget, objective and conversion goals then PMax uses Google’s AI technology to optimise:

What is a Performance Max (PMax) campaign?

PMax is designed to run ads on every possible placement Google has to offer, whereas Shopping/Smart Shopping campaigns run shopping ads only.

How do PMax campaigns differ from Shopping campaigns?