PRESENTACIÓN MARKETING
cristina
Created on September 20, 2023
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Transcript
TINTRODUCTION AND PRINCIPLES OF MARKETING 21/09/2023
CAMBÓN RODRÍGUEZ, GONZALODIZ JORGE, CRISTINAFERNÁNDEZ OTERO LUCÍAMARTÍNEZ LUIS, MARÍA
PRACTICE01 THE FOUR MARKETEERS
Contents
Part03 Group Comment
Part03 Summary
Part02 Fashion Industry Needs
Part01 Needs
Could a fashion brand satisfy all needs at the same time with one cloth/garment?
How can this hierarchy of needs be met with fashion?
Maslow's pyramid
physicological needs
safety &security
love &belonging
steemneeds
self-actualization
PART 1 : NEEDS
UPGRADE
fashion industry hierarchy pyramid
Maslow's pyramid
physicological needs
safety &security
love &belonging
steemneeds
self-actualization
low-end &low-price market
massmarket
mid-rangemarket
high-endmarket
luxuryfashion
PART 2 : FASHION INDUSTRY NEEDS
IS ORGANIZATIONAL MARKETING A SOCIALLY USEFUL ACTIVITY?
PRINCIPLES OF EFFECTIVE MARKETING
MARKETING TOOLS
CONSUMERS
PRODUCTS
RISE OF ORGANIZATIONAL MARKETING
PERSUASIVE SOCIETAL ACTIVITY
BEYOND SELLING
WHAT IS IT?
PART 3 : SUMMARY
- Study marketing related to day-to-day life of organisations
- Marketing is in every context
- Broader concept
PART 3 : GROUP COMMENT
THE FOUR MARKETEERS 21/09/2023
CAMBÓN RODRÍGUEZ, GONZALODIZ JORGE, CRISTINAFERNÁNDEZ OTERO LUCÍAMARTÍNEZ LUIS, MARÍA
PRACTICE01 INTRODUCTION AND PRINCIPLES OF MARKETING