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Transcript

TINTRODUCTION AND PRINCIPLES OF MARKETING 21/09/2023

CAMBÓN RODRÍGUEZ, GONZALODIZ JORGE, CRISTINAFERNÁNDEZ OTERO LUCÍAMARTÍNEZ LUIS, MARÍA

PRACTICE01 THE FOUR MARKETEERS

Contents

Part03 Group Comment

Part03 Summary

Part02 Fashion Industry Needs

Part01 Needs

Could a fashion brand satisfy all needs at the same time with one cloth/garment?
How can this hierarchy of needs be met with fashion?

Maslow's pyramid

physicological needs

safety &security

love &belonging

steemneeds

self-actualization

PART 1 : NEEDS

UPGRADE

fashion industry hierarchy pyramid

Maslow's pyramid

physicological needs

safety &security

love &belonging

steemneeds

self-actualization

low-end &low-price market

massmarket

mid-rangemarket

high-endmarket

luxuryfashion

PART 2 : FASHION INDUSTRY NEEDS

IS ORGANIZATIONAL MARKETING A SOCIALLY USEFUL ACTIVITY?
PRINCIPLES OF EFFECTIVE MARKETING
MARKETING TOOLS
CONSUMERS
PRODUCTS
RISE OF ORGANIZATIONAL MARKETING
PERSUASIVE SOCIETAL ACTIVITY
BEYOND SELLING
WHAT IS IT?

PART 3 : SUMMARY

  • Study marketing related to day-to-day life of organisations
  • Marketing is in every context
  • Broader concept

PART 3 : GROUP COMMENT

THE FOUR MARKETEERS 21/09/2023

CAMBÓN RODRÍGUEZ, GONZALODIZ JORGE, CRISTINAFERNÁNDEZ OTERO LUCÍAMARTÍNEZ LUIS, MARÍA

PRACTICE01 INTRODUCTION AND PRINCIPLES OF MARKETING