Created on September 17, 2023
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NUTRITIONAL ANALYSIS, MADE EASY
6 · Questions
3 · Healthcare portal
5 · Customer first
2 · Patient app
4 · Always developing
1 · About myfood24
Monitoring food and nutrient intake has never been easier
LAUREN TANG BUSINESS DEVELOPMENT DIRECTOR
Lauren’s wealth of experience as a business development professional sets her apart in the healthcare industry. With a remarkable background in healthcare, pharmaceuticals, and health-tech, she has honed her skills and knowledge over the course of more than ten years.
ALICE HAMILTON COO
Alice has over 8 years’ expertise working with start-up and scale-up health tech businesses, enhancing the healthcare landscape in the UK. She is driven by a passion for improving long-term health outcomes through education and the adoption of emerging technologies.
KEITH NURCOMBE CEO
With over 30 years’ experience in the healthcare sector, Keith has held positions in several prominent pharmaceutical and healthcare companies. Additionally, he serves as a Non-Executive Director for an NHS Acute trust, the Chesterfield Royal Hospital, further showcasing his commitment to the healthcare industry.
PROF JANET CADE FOUNDER & DIRECTOR
OUR TEAM IS PASSIONATE ABOUT HEALTH
Janet is Professor of Nutritional Epidemiology and Public Health at the University of Leeds and founded Dietary Assessment Ltd in 2017. Her research explores the relationship of diet to chronic disease development.
Extensive database, developed and managed by a team of nutritionists. Complete macro- and micronutrient information on food and drink items for up to 117 nutrients.
Healthcare professionals access a dedicated web portal where they can set personalised nutrient targets for patients, monitor their progress. Patients utilise a tailor-made smartphone app to log and track their dietary intake.
DESIGNED FOR HEALTH
Developed by leading nutrition academics at the University of Leeds, the database underpinning myfood24 is accurate and reliable. Never crowd-sourced, each item goes through a rigorous quality-checking process
More than just nutritional analysis software. The features embedded within myfood24 help to make it quick and easy for users to complete without compromising on accuracy.
PROMOTE AND PROTECT GOOD HEALTH
CHANGING LIVES THROUGH NUTRITION
Empowering and educating patients to improve their health outcomes
Activity & Weight
I’m an awesome subtitle, ideal for giving more context about the topic at hand
APP USER - DIABETES
“I was like ooh I shouldn’t have eaten that or oh, I’ve had a really good day today.”
Supporting healthcare professionals to easily deliver accurate dietary assessments
Student MSc Dietetics, Leeds Beckett
“I LOVE the dietary analysis section, it’s visually really nice to look at with graphs and bar charts.”
We've been listening to your feedback, and have some exciting developments in the pipeline
Enabling customisation of our app. Easily turn features on or off for your patients.- Targets - Analysis - Suggestions - Activity tracking - Weight tracking - 5 a day - Fluid - Diary nutrient summary
Use our nutritional analysis tool to create recipes and meal plans that hit the required nutrients for your patients needs. Patients can create recipes in the app and see the nutrient composition of each recipe - a great educational tool.
NUTRITIONAL ANALYSIS TOOL
Too many clicks? Hard to find a feature? Don't worry. We are reviewing all of our customer journeys to ensure our app is as intuitive and easy to use as possible.Our aim is to streamline your experience, reduce the effort needed to complete in-app tasks and
All users will be able to give feedback on the product, request a new database item, or request support. All from within the app.Your feedback directs our development, and we want to make this as easy as it can be for you.- Searched for a food item but it wasn't found - request it from our team- Need help - support at the touch of a button- Love or dislike something about the app - let us know
IN-APP FEEDBACK & SUPPORT
Passionate about innovation
UNDERSTANDING OUR CUSTOMERS NEEDS TO DEVELOP THE ULTIMATE SOLUTION
We are committed to:- Meet regulary with our customers- Provide hands on support to make myfood24 a success within practice- Actively seek customer feedback to see how we can do better- Your perception, is our reality, we're here to listen and take action- Customer-driven development- Prioritise customer requests within our development roadmap- Actively seek feedback from customers on what they would like to see improved, added or changed in the product
Do you have any questions?
Alice HamiltonChief Operating Officer
1. Search our intuitive search feature makes it easy to find your frequently eaten foods, and new food items 2. Log your meals aided by our handy portion images to help you select the right quantity 3. Analyise intake against your targets, viewing daily intake or intake over time
- Activity tracking easily log your daily activity levels and analyise these over time
- Weight tracking enter your weight into the app to see how your activity or nutrition effects this over time
- Barcode scanning effortlessly find your food item using our barcode scanning feature.
- Automatic targets targets can automatically adjust for patients based upon their biometrics
- Expanding the branded database 4000 items from Marks & Spencer and Waitrose added
- Click date in calendar to see food diary quickly view diaries submitted on specific dates by clicking within the calendar
- Diversifying our databases is well underway. Soon to be launched is the 'World Foods' database, this database will contain 12,000 food items
CREATED USING ROBUST METHODOLOGIES - Each item goes through a rigorous quality-checking process as well as identifying and filling in nutrient gaps in source data, to provide an enhanced dataset. It includes official food composition tables in addition to branded food and drink products.COMPLETE MICRONUTRIENT INFORMATION - myfood24 provides detailed information on macronutrients, micronutrients and vitamins for up to 220 nutrients. Possible through a unique mapping process that populates micronutrients where other systems only have information on 8 macronutrients, to deliver a more complete picture of overall nutrient intakes.REFLECTS INTAKES OF THE POPULATION - Our dataset is constantly expanding, in line with the growing variety of products available on supermarket shelves. As such we ensure our database is reflective and appropriate for the population it’s being used in.
Dedicated platform for health
Save valuable time - save time conducting lengthy paper assessments. myfood24 allows patients to self-complete their dietary assessments before their clinic appointments. Healthcare professionals gain access to these results prior to the consultation.Empower patients - by equipping patients with a deeper understanding of the nutritional composition of foods, myfood24 empowers them to make informed decisions about their diet. Enabling patients to take charge of their health and make positive changes.Increase accuracy - patients can record their dietary intake in real-time, ensuring accurancy in their logs. myfood24 databases are regulary quality checked and reformulated, meaning you have the most up to date nutritional values over 117 nutrients