MARKETING TIMELINE

Digital technology creation

1950's

Introduction of Television ads

1942

Broadcast media popularized

1920

Introduction of direct mail advertisement

1862

First recorded print advertisement

1450

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Modern marketing born

1950

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Radio advertising introduction

1922

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The University of Pennsylvania offered the first marketing course

1902

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First magazine

1742

Strategy Through The Age

1400-2023

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Printing Press

1400

A History Of Marketing

Multi-touch attribution

2000's

The first search engines emerged

1990

First personal computer the new digital era

1975

Marketing mix popularization

1964

Marketing Mix Modeling (MMM)

1960's

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Digital attribution

2000

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The modern internet

1983

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First Wireless phone

1972

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Marketing Mix Four Ps

1960

Strategy Through The Age

1400-2023

Introduction to marketing mix

1952

A History Of Marketing

Strategy Through The Age

1400-2023

A History Of Marketing

Digital Revolution

2020's

Offline-online attribution

2010's

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Now

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Marketing efforts

2020

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Custom attribution models

2010

This complex digital marketing mix meant marketers needed to rethink how they measured the impact of their brand messages. As a result, digital attribution was born.

2000

Digital attribution

The introduction of the printing press revolutionized communications on a mass scale. This helped the bussiness to reach potencial customers in an efficient way, fast and a afordable cost.

1400

Printing Press

In order to understand which ads were driving revenue across the digital mix, marketers adopted multi-touch attribution, which scored multiple touchpoints across the consumer’s path to purchase.

Mid 2000’s

Multi-touch attribution

- Kinza Yasar. (2022). *4 P’s marketing mix*. WhatIs.com; TechTarget. https://www.techtarget.com/whatis/definition/Four-Ps#:~:text=History%20of%20the%204%20P's,Basic%20Marketing%20%2D%20A%20Managerial%20Approach. - Introduction to Broadcast History. (2023). [Mediaknowall.com](http://mediaknowall.com/). http://www.mediaknowall.com/Year9/Broadcast/9broadhist.html - The Evolution & History of Radio Advertising | Spotify Ads*. (2013). Spotify.com. https://ads.spotify.com/en-US/news-and-insights/history-of-radio-advertising/ - Marc. (2011, October 3). *None*. The Atlantic; The Atlantic. https://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/ - DMI, S. (2023, April 14). *The History and Future of Marketing Attribution*. Digital Marketing Institute; Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution - A Brief History of Attribution Modelling & Incrementality Measurement*. (2020). Linkedin.com. https://www.linkedin.com/pulse/incrementality-measurement-attribution-modelling-subhash-madireddy - Digital technology and social change: the digital transformation of society from a historical perspective. (2020). Dialogues in Clinical Neuroscience. https://www.tandfonline.com/doi/full/10.31887/DCNS.2020.22.2/mhilbert - A History Of Marketing: Strategy Through The Ages*. (2021). Marketingevolution.com. https://www.marketingevolution.com/knowledge-center/a-history-of-marketing-analytics-before-the-digital-takeover

References

Now, marketers can accurately measure their efforts across the marketing mix as part of a comprehensive, unified marketing attribution strategy , which provides marketers with a 360º view of their marketing efforts

2020

Marketing efforts

Everyone had their own personal computer, interconnected to each other via a new communications technology.

1983

The modern internet

First iteration of the “Marketing mix four Ps” was realized.

1960

Marketing Mix Four Ps

Marketing mix popularization was because of Neil Borden, they were focused on outlining the key ingredients needed to understand what a product or service provides consumers, and how marketers can best align those ingredients to market products and services effectively

1964

Marketing mix popularization

It was published in Benjamin Franklin’s General Magazine

1742

First magazine ad

Thanks to the digital revolution, marketing measurements can now help marketers provide fluid, personalized experiences that are tailored to individual shoppers.

2020's

Digital Revolution

From there, digital technology and the subsequent advertising used to capitalize on those technologies exploded.

1975

First personal computer the new digital era

This added even more opportunity for brands to reach consumers across a growing media landscape.

1942

Introduction of Television ads

By the time radio advertising entered the marketing landscape, it didn’t take long for radio ad spend to overtake print.

1922

Radio advertising introduction

This help users navigate the web, bringing with them early variations of search engine optimization and advertising.

1990

The first search engines emerged

The professional marketing efforts was noted thanks to the first marketing course, dubbed, “The Marketing of Products.

1902

The University of Pennsylvania offered the first marketing course

Along with that, performance measurement was born too.

1950

Modern marketing born

Custom attribution models based on specific business needs become more common.

2010

Custom attribution models

Offline-online attribution starts gaining attention as businesses seek to measure the impact of online efforts on in-store purchases.

Mid 2010’s

Offline-online attribution

Thanks to that incorporation the number of print ads during this time skyrocketed.

1862

Introduction of direct mail advertisement

This was used to engage audiences was limited to print, broadcast, and out-of-home advertising. This made it possible for marketers to collect long-term, aggregate data that could determine the relationship between marketing mixes and their overall impact on sales.

1960's

Marketing Mix Modeling (MMM)

Marketers are now able to gain previously unimaginable insights into the behaviors of the consumers they engaged with, using the right marketing insights and optimization platform. As technology evolves, so do the measurements and capabilities of today’s marketers, culminating in the modern marketing we know today.

Now

Modern marketing

It was the first time marketers needed to manage what they saw as a large number of marketing channels. Brands were spending millions of dollars on print, radio, and television advertising, and as a result, they needed to understand where and when those channels performed.

1920

Broadcast media popularized

A wave of technologies emerge.

1972

First Wireless phone was invented