(any election)
- 83% Always Vote
- 84% Listen to AM/FM Radio
- 73% Watch Broadcast TV
Black Registered Voters
- 34.6M Blacks
- 13% of U.S. Population
- 33% Under 35 - 67% Over 35
- 53% Women - 47% Men
- 85% Registered to Vote
Black Adults 18+
(any election)
- 80% Always Vote
- 85% Listen to AM/FM Radio
- 70% Watch Broadcast TV
Hispanic Registered Voters
- 47.7M Hispanics
- 18% of U.S. Population
- 38% Under 35 - 62% Over 35
- 51% Women - 49% Men
- 72% Registered to Vote
Hispanic Adults 18+
96
Number of non-whites* of voting age in the U.S.
Million
44
Projected non-white* portion of the U.S. population by 2030
%
TOP 25 BLACK & HISPANIC DMAs
Sources: U.S. Census Projections; U.S. Census, ACS 2022 1 Year Estimates; Nielsen 2024 DMA Populations; Scarborough USA R2 2023; Adults 18+
*Non-White Includes All Races
THE IMPORTANCE OF THE MULTICULTURAL VOTE
