Win the Room | Session 4
Douglass Hatcher
Created on August 4, 2023
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Win the Room
Not to be reproduced or distributed. All curated and original content is for course participants only and is intended solely for educational purposes.
SESSION NO. 4
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Course Objective
Take what you do naturally (which is tell stories) and apply it to what you do professionally, so you're able to win the room.
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Recap to Date
Kurt Vonnegut
Once Upon A Time CEO Example
Dan Pink Business Writer
Michael Bay Film Director
Matt Abrahams Stanford GSB
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StoryHack No. 2
Session Four | Objective
Learn the What, So What, Now What storytelling framework or StoryHack #2. This StoryHack helps you find the right words, even if you freeze up in public or teleprompter goes out.
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#2
StoryHack
StoryHack #3: Once Upon A Time
StoryHack #2: What? So What? Now What?
StoryHack #1: And-But-Therefore (A-B-T)
Story Structure: How to Apply It
Your 3 StoryHacks
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#2
StoryHack
StoryHack #2: What? So, What? Now, What? | Flow
StoryHack Flow
- Benefit
- Explanation
- Example
- Exercise
- Application
Story Structure: How to Apply It
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#2
StoryHack
StoryHack #2: What? So, What? Now, What? | Benefit
StoryHack #2
Helps you find the right words, even if you freeze up in public or the teleprompter goes out.
What? So, What? Now, What?
Benefit
Story Structure: How to Apply It
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Story Structure: How to Apply It
StoryHack #2: What? So, What? Now What? | Explanation
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Story Structure: How to Apply It
StoryHack #2: What? So, What? Now What? | Example
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INFO
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Story Structure: How to Apply It
StoryHack #2: What? So, What Now What | Example
StoryHack #2: What? So, What Now What | Exercise
Pick One
Story Structure: How to Apply It
INFO
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StoryHack #2: What? So, What Now What | New Product
What?
Story Structure: How to Apply It
INFO
Now, What?
So, What?
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#2
StoryHack
- Dependable way to organize your thoughts, especially under pressure.
- Versatile uses include: Q&A, fireside chats, media interviews.
- Your personal communications lifeline.
Story Structure: How to Apply It
StoryHack #2: What? So, What? Now, What? | Recap
Recap
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Next Week
Session No. 5 | Practice and Reps Session No. 6 | Pixar Pitch
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