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Win the Room
communicate4impact 2023
communicate4impact 2023
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communicate4impact 2023

Win the Room

Not to be reproduced or distributed. All curated and original content is for course participants only and is intended solely for educational purposes.

SESSION NO. 4

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Course Objective

Take what you do naturally (which is tell stories) and apply it to what you do professionally, so you're able to win the room.

communicate4impact 2023

Recap to Date

Kurt Vonnegut

Once Upon A Time CEO Example

Dan Pink Business Writer

Michael Bay Film Director

Matt Abrahams Stanford GSB

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StoryHack No. 2

Session Four | Objective

Learn the What, So What, Now What storytelling framework or StoryHack #2. This StoryHack helps you find the right words, even if you freeze up in public or teleprompter goes out.

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#2

StoryHack

StoryHack #3: Once Upon A Time

StoryHack #2: What? So What? Now What?

StoryHack #1: And-But-Therefore (A-B-T)

Story Structure: How to Apply It

Your 3 StoryHacks

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#2

StoryHack

StoryHack #2: What? So, What? Now, What? | Flow

StoryHack Flow

  • Benefit
  • Explanation
  • Example
  • Exercise
  • Application

Story Structure: How to Apply It

communicate4impact 2022

#2

StoryHack

StoryHack #2: What? So, What? Now, What? | Benefit

StoryHack #2

Helps you find the right words, even if you freeze up in public or the teleprompter goes out.

What? So, What? Now, What?

Benefit

Story Structure: How to Apply It

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Story Structure: How to Apply It

StoryHack #2: What? So, What? Now What? | Explanation

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Story Structure: How to Apply It

StoryHack #2: What? So, What? Now What? | Example

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INFO

communicate4impact 2022

Story Structure: How to Apply It

StoryHack #2: What? So, What Now What | Example

StoryHack #2: What? So, What Now What | Exercise

Pick One

Story Structure: How to Apply It

INFO

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StoryHack #2: What? So, What Now What | New Product

What?

Story Structure: How to Apply It

INFO

Now, What?

So, What?

communicate4impact 2022

#2

StoryHack

  • Dependable way to organize your thoughts, especially under pressure.
  • Versatile uses include: Q&A, fireside chats, media interviews.
  • Your personal communications lifeline.

Story Structure: How to Apply It

StoryHack #2: What? So, What? Now, What? | Recap

Recap

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communicate4impact 2022

Next Week

Session No. 5 | Practice and Reps Session No. 6 | Pixar Pitch

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