client ROAS
goal
DOUBLED
client
conversion
goal
TRIPLED
The Result: This campaign exceeded all the client’s expectations!

Client Objective: A major Life Insurance company targeting Adults 50+ Insurance Intenders, wanted to drive traffic to their website and convert visitors to purchasers of a $5000+ life insurance policy.

This client also wanted their investment to yield a minimum of a 3:1 ROAS.

  • The client’s ROAS goal was a 3:1. The Katz campaign more than doubled that with a 7.5 to 1 ROAS!
  • The campaign tripled the client’s online conversion goal of sign ups for this premium insurance policy.
How Katz Digital met
that objective: 
We made this advertiser aware that older adults were the fastest growing Digital Audio audience. In fact, Adults 55+ are growing 20 times faster than 18-34!
Katz Digital assisted this client by completely creating, producing and A/B testing their messaging.

We partnered with Artsai to compare two creative executions to determine the results of this campaign.

+115%
Lift in Awareness!
Katz Digital Drove Online Life Insurance Purchases, Proving Digital Audio Performs with Older Adults!