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Transcript

All perspectives

STRONG/WEAK ARGUMENTS BUT WHY?

'Big Brands'- recognise criticality in an academic essay

not really

Dubious Practices/evil

Quite a lot

Totally

Not evil

Not at all

?%

To what extent can Big Brands be called evil?

not really

Dubious Practices/evil

Quite a lot

Totally

Not evil

Not at all

30%

To what extent can Big Brands be called evil?

To what extent can Big Brands be called evil?

BENEFITS

EVIL/DUBIOUS PRACTICES

To what extent can Big Brands be called evil?

BENEFITS

EVIL/DUBIOUS PRACTICES

Dubious Practices/evil

What would happen if I position myself in the middle?

Not evil

50%

To what extent can Big Brands be called evil?

Boring list of advantages and disadvantages.

The more you read the more you realise 'to what extent' there is an issue.