TF BANK

Video Proposals

20"

Duration

Germany, Austria, and Norway

Markets

TikTok

Main Platform

Creating and Producing Short Videos for TFBank Credit Card Product to Attract New Customers

The Assignment

It´s a kind of Magic

Campaign 01

Our protagonist will be a close-up magician. Instead of using a deck of cards, he will perform magic with a deck of credit cards. Each trick will serve as an excuse to showcase a new benefit of TF Bank credit card, but above all, to make it clear that choosing the best credit card is no game.

It´s a Kind of Magic

Campaign 01

Knowing how to choose the credit card that benefits you the most is not something magical. You just need to be familiar with the TFBank Mastercard. The card that you can use worldwide and, moreover, gives you interest-free loans for the first 51 days. Oh, and you get free travel insurance too.

Copy #1

It´s a Kind of Magic

Campaign 01

Choosing a card is not a game. Because the conditions of each card are not the same. Only the TFBank Mastercard gives you interest-free loans, not a single euro in the first 51 days. Additionally, you get free travel insurance and you can use it worldwide.

Copy #2

Eeny, meeny, miny, moe, you're out. Don't leave the choice of your credit card to chance. Choose the TFBank card, the only one that comes with free travel insurance. Not to mention, you can use it worldwide and get an interest-free loan for the first 51 days.

Copy #3

It´s a Kind of Magic

Campaign 01

Worldwide, travel, data, modern, tech....

Final footage, integration with credit card.

It´s a Kind of Magic

Campaign 01

Production design

Half-day filming with iPhone 13 in a natural location. Vertical format. Hiring of a magician and purchase of a credit card deck for props. Possibility of integrating stock footage for the closing. Editing of three masterpieces in English. Delivery of editable masters for adaptations to other languages and voiceover by the client.

Behind the Card

Campaign 02

Behind the Card

Campaign 02

Behind the TFBank Mastercard, there's everything you desire. Like the ticket to that fully-equipped car. The only card that gives you an interest-free loan for the first 51 days, plus free travel insurance. Oh, and you can use it worldwide.

Copy #1

Behind the Card

Campaign 02

Remodeling the kitchen or repainting the house with the trendiest color right now. Behind the TFBank Mastercard, there's everything you desire. The only card that gives you free travel insurance and interest-free loans for the first 51 days. Oh, and you can use it worldwide.

Copy #2

Behind the Card

Campaign 02

Behind the TFBank Mastercard, there's the key to not giving up on anything. For yourself or your loved ones, like that little gift you've always wanted to give. The only card you can use worldwide, that gives you free travel insurance, and as the cherry on top, interest-free loans for the first 51 days.

Copy #3

Behind the Card

Worldwide, travel, data, modern, tech....

Campaign 02

Final footage, integration with credit card.

Production design

Half-day filming with iPhone 13 in a natural location. Vertical format. Hiring of a magician and purchase of a credit card deck for props. Possibility of integrating stock footage for the closing. Editing of three masterpieces in English. Delivery of editable masters for adaptations to other languages and voiceover by the client.

Paco Baró +34 677 025 305 paco@carmelaproduce.com

Jorge Martínez +34 609 858 501 jorge@carmelaproduce.com