Activating PM Service Overview

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Service Overview

Activating Professional Management

Our website, sales, and marketing language is designed to speak to the business owner.

Marketed to: The decision maker - The business owner

Activities and conversations are geared to support these individuals.

Designed for: Leaders in an organization who are responsible for implementing the strategy and direction

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Activating Professional Management is...

Target Audience

Implement the strategy Inspire, drive, & manage change Implement Professional Management Ensure my team is aligned on where I want to go Understand how the organization is performing and operating

JOBS

Speed and efficiency in implementing PM Organizational Alignment Shared goals and language among organization Diversity of thought

GAINS

Need help implementing PM across the organization I can't articulate what I've learned at Aileron in an efficient way. Work is getting done in silos There isn't buy-in from the leadership team

PAINS

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Of the business owner

JOBS, PAINS, GAINS

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Value Proposition statement

Activating Professional Management helps business owners who wants to implement professional management by getting buy-in from the leadership team and creating a shared language through concepts that unpack how the DOC System relates to the organization's big-picture goals and day-to-day operations.

Manage teams or people Alignment with president or owner Complete daily operations Align my team and our work with the direction of the organization Lead the change management of new ideas

JOBS

Connection between DOC System and day to day operations Shared goals and language Insight on how the business is being run and the direction the owner wants to go in.

GAINS

Confusion around the DOC System and the why behind it Don't know the direction the owner wants to take Not enough time in the day Distractions Content is too theoretical vs. applicable

PAINS

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Of the participant

JOBS, PAINS, GAINS

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Value Proposition statement

Activating Professional Management helps leadership team members who want to support the president or CEO in implementing the DOC system by creating a shared understanding of professional management language and concepts that unpack how the DOC System relates to the organization's big-picture goals and day-to-day operations.

Next up:Service Aim and Outcomes