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1. Strategy
2. Plans 
Strategies are not Plans
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Strategies are not Plans

2. Plans

Detailed steps for executing tactics. Key skills

    • Organizational Skills: Managing details and keeping things in order.
    • Time Management: Setting realistic timelines and meeting deadlines.
    • Communication: Clearly explaining the plan and everyone's role in it.

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Vocabulary

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1. Strategy

A high-level plan for achieving big goals. Key Skills:

    • Critical Thinking: Analyzing complex issues and making high-level decisions.
    • Visionary Leadership: Seeing the big picture and setting a clear, inspiring direction.
    • Resilience: Staying committed to the strategy, even when facing obstacles.

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*Strategy (Dynamic Customer Centricity Approach - DCCA) The primary goal of this strategy is to make the business customer-centric. The main idea is to understand customers' needs and tailor products or services to those needs. Example: A business might put a greater emphasis on customer feedback, using surveys, focus groups, and social media listening to get a better idea of what customers want and need. *Plans:

  1. Survey Deployment Plan: Outline a schedule for deploying customer surveys, including timeline, target audience, and key questions.
  2. Product/Service Development Plan: Detail a timeline for developing or customizing products/services based on customer feedback.
  3. Feedback Response Plan: Describe a procedure for reviewing, analyzing, and implementing changes based on customer feedback.
*Tactics:
  1. Research: Implement comprehensive market research to understand different customer segments and their needs. For example, deploying customer surveys and conducting focus group discussions.
  2. Personalization: Use the information collected to personalize products or services based on customers' needs. An example would be offering customizable product features or service plans.
  3. Feedback Loop: Establish a system for regular customer feedback to continuously improve the products or services. For example, setting up regular customer feedback sessions and implementing changes based on this feedback.
In this example, the strategy (DCCA) is focused on making the company more customer-centric, tactics are the actions to achieve this (market research, personalization, and feedback loop), and the plans outline how to execute these tactics effectively (survey deployment, product/service development, and feedback response).

The Art of War

Vocabulary Q1

The company's new strategy led to an unexpected profit increase.

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The Art of War

Vocabulary Q2

Following the roadmap, the project team completed each task with precision.

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The Art of War

Vocabulary Q3

The marketing team decided to maneuver by changing their social media strategy to better connect with younger audiences.

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The Art of War

Vocabulary Q4

With their experienced staff, they could leverage their team's skills to improve efficiency.

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The Art of War

Vocabulary Q5

The project team celebrated when they reached the first milestone.

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Your mission is to increase the overall performance of your team or area.

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1. Develop a general Strategy: Outline a broad approach or paradigm that you would employ to enhance performance.2. Draft a Plan: What are the key milestones in your plan, and how would you implement your tactics to reach each one?3. Define clear Tactics: What specific maneuvers or leveraging points could you use to execute this strategy? Consider elements like resources, team dynamics, technology, and so on.

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