This client subsequently renewed before the campaign even finished!
Lift in
Awareness!
+115%
Lift in
Advocacy!
+51%
The Result: This campaign produced exceptional incremental lift with outstanding KPIs from awareness through advocacy.
Client Objective: A major public health initiative wanted to increase awareness and usage of a public-facing emergency hotline. Three different groups were targeted: Teens/young adults, African-American Youth and their Parents/Guardians.
- Awareness: +115% lift
- Favorability: +14% lift
- Advocacy: +51% lift
How Katz Digital met
that objective:
that objective:
PodKatz by Katz Digital assisted this client with specific messaging by: creating and producing messages, tapping into our publishing partners and creating a four-week test campaign that was measured by Veritonic, providing a full range of consumer funnel KPIs.
A full range of podcast genres were used
to provide maximum reach of these three unique targets.
to provide maximum reach of these three unique targets.
+115%
Lift in Awareness!
PodKatz Drove Significant Incremental Lift for a Major Public Health Initiative