iPhone Target Market

iPhone Target Market

Presented by: Akenke, Carlos, Cecilia, Kiana, and Zara.

Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.

Interactive game

Video

Day in life

Jobs, media usage, and technology preferences

Age, gender, interests, hobbies, and education

Psychographic & Behavioristic

Demographic & Geographic

Demographic & Geographic

Age: The target market for Apple iPhone 14 users typically spans a wide range of age groups, with a higher concentration among younger and middle-aged individuals, particularly those aged 18-45.Income:The iPhone 14 is positioned as a premium device, appealing to users with higher income levels. However, Apple also offers more affordable options, expanding the user base to individuals across different income ranges.Education: Apple products, including iPhone 14 hold a strong appeal for individuals with higher education levels. However, iPhones are used by people with various educational backgrounds. Occupation: iPhone 14 users come from diverse professional backgrounds, including technology enthusiasts, creative professionals, business executives, students, and individuals from other occupations.

Demographic & Geographic

Urban Areas: Apple products, including iPhone 14 enjoys significant popularity in urban areas, where technology access, Apple Stores, and a larger customer base are readily available.Developed Markets: Historically, Apple has established a strong presence in developed markets such as North America, Europe, and parts of Asia, attracting a substantial number of iPhone 14 users. Global Reach: The user base of Apple iPhone 14’s is widespread and not limited to any specific region, with users found across different continents and countries.

• Financially stable
• Not high risk takers.
• Enjoy the comfort
• Aspirer
• Succeeder

• Explore

Psychographic & Behavioristic

• Loyal users
• Strong preference
• Strong loyalty to the brand’s App Store

Psychographic & Behavioristic

• Income: $80,000/year
• Owns a House

• Gender: Female

• Age: 38

• Enhancing productivity
• Staying connected
• Capturing high-quality photos
• Have a seamless user experience
• Keeping up with the latest technology trends

• Post graduation in Marketing.

• Exploring new apps
• Capturing and editing photos
• Use of ibooks
• Synchronizing the iPhone with the appliances at home
• Traveling

• Goals:

• Education:

• Hobbies:

Buyer Persona: Martha Marquez Martha Marquez is a middle age professional who loves the latest technological advancements and also considers her smartphone as a fashion statement.

• Technology
• Fashion
• Photography
• Social media.

• Interests:

Age, gender, interests, hobbies, and education

Martha loves to have all these features connected to her devices and to control these in case she is away on a trip. She uses her iPhone integrated to all her Apple devices to get the most out of them (iwatch, ipad, macbook, Apple TV, etc).

• Tech Preferences

• Jobs

She uses media as a source of her personal and job information and to share her lifestyle with family and friends. She also uses different types of apps where she can control her Apple HomeKit (Temperature, illumination, energy supply, music, locks, cameras, tv and more).

• Media Usage

Financial Head Office in Coffee Business & Technology Development. She travels for work and needs to have synchronized all her important job information in cloud storage. She has constant meetings and presentations and need to reach her data in different places and times.

Jobs, media usage, technology preferences

She reads before going to sleep She plays white noise on her HomePod She sets the alarm for the next day

• Evening

• Morning

She arrives to prepare dinner using her iPad for recipesShe watchs a movie using her Apple TV She checks her social media She cleans her house using her HomePod

• Afternoon

She wakes up around 6:30 am with an alarm She takes a shower and gets ready with music Shw uses Airpods on her way to work She reads on her way to work She starts working with her MacBook She uses her iPad for meetings

Day in life

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Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.

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Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.