Created on May 30, 2023
Maria Julião Nº17Mariana Costa Nº19
The United Nations included four more consumer rights
President Kennedy signed the Consumer Bill of Rights
Allow to share potential ethical concerns privately
Never compromise consumers' privacy
Practice fair treatment of consumers
Provide transparency and full disclosure
Practice high personal ethics
A common objective of truth and ethical standards
Truth in Advertising
• Forest planting project with Berkeley School Forests• Collaboration with NFL star Marshawn Lynch to promote awareness of climate change in US schools • Advocating for sustainable agricultural practices by promoting The New Merino Company, an ethical wool company
As a result of the violation, Volkswagen was fined $15 billion, and their share price had dropped below 20% after they were exposed. In the wake of the scandal, more than 50% of VW customers stated that they were reluctant to buy cars from Volkswagen for quite some time.
In 2017, Dove caused controversy with a Facebook ad campaign that was perceived as racist and misaligned with their core brand values.
Facebook Ad Campaign
“Every woman’s version of beauty is different and, if you ask us, these differences are there to be celebrated. That’s what real beauty is all about – the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too. That’s why we’ve created a limited edition range of Dove Body Washes, designed as a reminder that beauty is diverse and diversity is beautiful”
Should we go for well-known brands or ethical ones?
So, between increasing sales at all costs and opting for ethics, what is the balance?