Francisco Silva 92809 - CSA
Created on May 27, 2023
Francisco Silva nº12Tomás Vieira nº26
Propaganda and advertising
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented as it can be found in a wide variety of different contexts.
Advertising refers to the promotion of products or services through various media channels, with the aim of generating sales and creating brand awareness. It can use several ways to reach to us, such as modes of persuasion (pathos, logos, ethos) and different types of advertising (media advertising, direct mail, Broadcast advertising)
Demonization and Dehumanization
Testimonials and Authority Figures
Manipulation of Facts and Statistics
Censorship and Control of Information
simplification and stereotyping
Is all propaganda bad?
modes of persuasion
Types of advertising
Social media advertising
Types of ads
what is the limit?