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Ana Justino nº2Leonor Antunes nº16

Advertising and Stereotyping

Advertising and Stereotyping

hair, eye and skin color

weight and height

Beauty

other races are inferior

Racial

Man is superior

Types of stereotypes

woman takes care of household chores

Gender

Graphic 2

Graphic 1

Facts

Nowadays

Before

Dove

Brand Exemple

Why did companies stop doing stereotyped advertising? Do they really believe in a diversified and all equal world or just not to screw up the company's image?

Do you believe that stereotypes stop existing at all in advertising?

Questions

Thanks!

Thanks!