LG

IN ORDEN TO LEAD SUCCESSFULLY?

WHAT DO LEADERSNEED TO KNOW ABOUT

GENERARION Y

GENERATION Y

EMILIO

RODOLFO

christian

GABRIELA

alejandra

team

WHO IS GENERATION Y?

strong parental (overprotective)

ABOUT

TECHNOLOGY AND THE IN TERNET

CHILDREN OF THE BABYBOOMERS

INMEDIATE GRATIFICATION

BETWEEN 1975 - 1995

educated

CIVIC

INDEPENDENT

QUESTIONER

TRUSTED

COLLABORATIVE

TOLERANT

behavioral characteristics

71% say they read newspapers in digital format at least once a month

IT IS THE GENERATION THAT HAS READ THE MOST IN HISTORY (THANKS TO THE DIGITAL AGE)

10 BOOKS

IMPORTANT TO KNOW

immediate gratificationHigh expectations (internal and external) They easily quit their jobs highly competitive

OTHER BEHAVIORS

IMPORTANT TO KNOW

68% plan to leave their jobs before the end of 2025

now let's make a switch

GRUPO POSADAS

tourism for generation y

How did you manage to capture the attention of your generation Y customers?

Grupo Posadas

LUXURY - Lifestyle resort

THE REGULAR BRANDS

UPPER SCALE – Classic Luxury and author crafted

UPPER SCALE – Classic Luxury and author crafted

ECONOMY SCALE

UPSCALE - Beach family entertainment

ECONOMY SCALE

Generation y & z

We have a new way of traveling, we don't want to sit for a week in an all-inclusive scheme.

Feel nature, explore it, leave the routine and listen to the melodies that will wake you up in the morning and accompany your sleep at night.

Work Style, Rest Style and Play Style. Free and technological hotels, where there are no limitations to be you. Live a stay your way, at your pace.

RESPONSE OF POSADAS TO ADVERSITY

Grupo Posadas not only had to adapt to millennial collaborators. He had to generate strategies to avoid losing clients from this generation.

In conclusion

• Promote values
• Be flexible
• Congratulate them if they win it
• Educate and advise them
• Be honest and earn their trust
• Validate their work
• Use technology but also allow them to connect with nature

How to be a leader, team or seller of this generation?

THANKS!