EVIDENCIA FINAL

LUIS RAUL GONZALEZ MUÑIZ

Pernod Ricard fully suspends exports of Absolut vodka to Russia

REFERENCES

CONCLUSIONS

IMPLEMENTED ACTION

MAIN OBJECTIVES

INTRODUCTION

INDEX

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The war between Russia and Ukraine, has resulted in death, loss of land and why not, it has also brought a great economic depression, since the main foreign companies that were investing in Russia were forced to leave Russian territory, since before the eyes of others russia is acting excessively towards ukraine, stipulating the justification that russia only wants to recover what belonged to it, but in an excessive way, since it uses advanced force (classified type 4), against an army that very it barely gets classified as type 2

INTRODUCTION

INTRODUCTION

WHY IS THIS COMPANY DOING THAT?

The company had stopped selling its products in Russia in March 2022 after Russian President Vladimir Putin ordered the invasion of Ukraine.

When are the events triggered?

The impact was very strong, since it is stipulated that in Russia an average adult drinks between 20-25 liters of vodka PER YEAR, for which reason the shortage is very impressive in Russia.

IMPACT

Many people classify how they lost their exit from the market, but in this case it was not, since otherwise they would implement sanctions for the company, such as an increase in taxes or a break in relations

BENEFITS

As a strategic reason we can identify the main factor as pressure from other organizations or countries, as the main decisive factor United States

STRATEGIC REASON

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IMPLEMENTED ACTION

01

JANUARY-APRIL 2021, Russia begins to deploy its troops to the Ukrainian border and the Crimean peninsula DECEMBER 3, 2021, the United States stipulates that Russian troops accommodate 175,000 soldiers and calls on Ukraine to prevent possible invasion DECEMBER 16, 2021, the European Union threatens Russia with MEGA-SANCTION if it invades Ukraine JANUARY 14, 2022, the United States establishes a self-sabotage by Russia, before its own troops, all this to have a justification for the attack JANUARY 29, 2022, the United States plans to deploy troops in Europe, which would increase tension NOVEMBER 12, 2022 the European Union suggested that foreign companies suspend operations in Russia (as a form of sanction to freeze trade)

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START OF THE CONFLICT

As we know, the Pernod Ricard company withdrew its commercial operations from Russian territory, why? Didn't get the expected results? weren't they useful enough? Or maybe you no longer wanted to maintain commercial relations with Russia? The truth is that everything influences this decision, as we know the war between Russia and Ukraine has been going on for a long time, it is not something that happened overnight, it is so The tension presented by Russia and the Ukraine was so strong that it is classified as the second cold war in Russia, but the most important facts are presented below.

Ukraine and Russia

SUMMARY OF THE WAR CONFLICT BETWEEN RUSSIA AND UKRAINE

TANGERINE VODKA

RASPBERRY VODKA

KURANT VODKA

CLASSIC VODKA

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MOST CONSUMED TYPES OF VODKA IN RUSSIA

GOAL OF WITHDRAWING FROM THE RUSSIAN MARKET Pernod Ricard At first the institution was questioned, since it is considered to be disloyal to its most marketable market, since most of the Pernod Ricad distillate aims to reach the Russian market, so why did it make that decision? It is simple, what they are looking for companies, in addition to sales, is to maintain a stable market, in which they have income most of the years, but with the conflict in Ukraine it was very difficult for them to stay in their best market, this is because the European Union began to stipulate Sanctions against Russia, this given that it did not heed previous warnings, but this is where the question arises

MARKET ABANDONMENT OBJECTIVE

how would this affect russia? of an international trade, like the national So once this is stipulated, what happens if you take away your source of income (international trade and national trade)? The answer is simple, you weaken it internally, since without trade it does not have the resources to finance the war (buy weapons), this is why the companies decided to leave the Russian market On the other hand, the vodka company was highly criticized for its origins, since as we know absolut vodka, it was acquired by a person of French origin, but the company is from Sweden, the former owner of absolut fu'te owes it to Shame on you, they should let you buy vodka absolut, because if I betray their most loyal market, what are they expected to do to consumers in other countries?

In the image we can see how the Russian population is lining up to be able to have a job for a single day (since the demand for work was very high, they could not stay in it), for which the Russian government has to provide temporary jobs, so that they practically live from day to day, leaving communism aside (since not everyone currently has the same)

As we know, Russia is a dominant power in any of the aspects, but did it really affect Russia that companies leave their country? Unfortunately, the answer is very difficult to establish, since countries like Russia are generally self-sufficient in many of their things, but if the abandonment of foreign companies weakened it, unfortunately the person directly affected was the citizen, since as These multinational companies are a key factor for the generation of work, for which many people suffered from unemployment, in addition to the fact that the companies also directly affected themselves, since they had to comply with the established protocols, which mostly involve liquidations , in addition to loss of investment in the country (infrastructure), since it is something that cannot be withdrawn from the country.

IMPACT

OFFICIAL NEWS

https://www.cronista.com/apertura/empresas/una-de-las-marcas-de-vodka-mas-populares-del-mundo-dejo-de-venderse-en-rusia-por-que/#:~:text=Pernod%20Ricard%20compr%C3%B3%20Absolut%20en,ordenara%20la%20invasi%C3%B3n%20a%20Ucrania.https://www.bbc.com/mundo/noticias-38393088#:~:text=El%20alcoholismo%20es%20un%20problema,litros%20al%20a%C3%B1o%20por%20persona).https://www.es.amnesty.org/en-que-estamos/campanas/conflicto-rusia-ucrania/https://www.elperiodico.com/es/economia/20220317/empresas-abandonan-rusia-guerra-ucrania-13319384https://www.eleconomista.com.mx/empresas/Pernod-Ricard-suspende-totalmente-sus-exportaciones-de-vodka-Absolut-a-Rusia-20230418-0027.html#:~:text=El%20grupo%20franc%C3%A9s%20de%20bebidas,invasi%C3%B3n%20a%20Ucrania%20por%20Mosc%C3%BA.https://elpais.com/internacional/2022-03-01/origen-del-ataque-de-rusia-a-ucrania.html?event=go&event_log=go&prod=REGCRART&o=cerradomxhttps://businessinsider.mx/por-que-empresas-dificil-salir-rusia-guerra-ucrania_economia-politica/#:~:text=As%C3%AD%2C%20las%20empresas%20que%20quieren,las%20sanciones%20internacionales%20contra%20Rusia.

CONCLUSION As a conclusion at the course level, we can see all the sociocultural conflicts that we saw throughout the course in only this news or article, which without having prior knowledge, the way of analyzing the subject would be different, on the other hand I think that this Everything was very well implemented, since I had to verify the concepts of the subject to be able to give my opinion without developing a debate, giving as the starting point (giving the reason for the situation) and giving the end of it, in addition to this we can identify What are the areas of opportunity for the class group, which is the number of participants, since in this course too many learning tools can be used, such as presentations, they could not be carried out due to the number of members but they would have It turned out very well since we would have shared more varied points of view and be able to generate fairer feedback

CONCLUSION AND SOURCES

SOURCES