TESLA
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Created on May 16, 2023
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Transcript
Start
tesla
characterisation
Internationalisation strategy
History
summary
History
the history of tesla
Characterisation
solar panels
storage system
uses electricity
Car production
nature of the activity and sector of activity
Motor Presentation
Tesla employs about 70,000 people worldwide, including Elon Musk who is the CEO. The company is constantly growing and continues to hire new employees. Tesla is therefore a very large company.
Director General of Tesla
human resources and the size
Elon Musk
financial resources
financial resources
dollard en 2022
82 BN
international
geographical scope of action
Internationalisation strategy
The key success factors of this company are all Telsa vehicles that offer a rare and unique user experience through superior performance, minimalist design and distribution channels like Apple and its Appel Store. The success of the brand would never have been so great without Elon Musk.
What is its success factor ?
Tesla dominates the top-selling electric cars in Europe in 2022. While the global automotive market is in decline, the electric car market is showing good growth and now accounts for 13.9% of sales in Europe, strongly supported by Tesla's flagship models.
market share ?
Who are its competitors ?
The strategy adopted by Tesla is a strategy of differentiation through innovation (self driving etc.) and to offer vehicles with an excellent level of finish to distinguish itself from its closest competitors
How will it implement its strategy ?
Austin, Texas, États-Unis
www.tesla.com
09 70 73 08 50
Tesla@gmail.com
contact