TESLA

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tesla

characterisation

Internationalisation strategy

History

summary

History

the history of tesla

Characterisation

solar panels

storage system

uses electricity

Car production

nature of the activity and sector of activity

Motor Presentation

Tesla employs about 70,000 people worldwide, including Elon Musk who is the CEO. The company is constantly growing and continues to hire new employees. Tesla is therefore a very large company.

Director General of Tesla

human resources and the size

Elon Musk

financial resources

financial resources

dollard en 2022

82 BN

international

geographical scope of action

Internationalisation strategy

The key success factors of this company are all Telsa vehicles that offer a rare and unique user experience through superior performance, minimalist design and distribution channels like Apple and its Appel Store. The success of the brand would never have been so great without Elon Musk.

What is its success factor ?

Tesla dominates the top-selling electric cars in Europe in 2022. While the global automotive market is in decline, the electric car market is showing good growth and now accounts for 13.9% of sales in Europe, strongly supported by Tesla's flagship models.

market share ?

Who are its competitors ?

The strategy adopted by Tesla is a strategy of differentiation through innovation (self driving etc.) and to offer vehicles with an excellent level of finish to distinguish itself from its closest competitors

How will it implement its strategy ?

Austin, Texas, États-Unis

www.tesla.com

09 70 73 08 50

Tesla@gmail.com

contact