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SéanceChapitreCas d’étudeCM / En autonomie
S1Introduction. Qu’est-ce que le marketing ?Lucky StrikeCM
S2Ch01. Analyser le marchéHeinzCM
S3Ch02. Mener des études marketingBelle JolieCM
S4Ch02. Mener des études marketingCoca-ColaEn autonomie
S5Ch02. Mener des études marketingPond’s Cold CreamCM
S6Ch03. Etudier le comportement du consommateur
S7Ch03. Etudier le comportement du consommateurGillette Right GuardCM & en autonomie
S8Ch04. Définir la stratégie marketing d’une marque
S9Ch04. Définir la stratégie marketing d’une marqueHeinekenCM

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