(adding to 100%)
What chart to choose
Insider Intelligence
Created on May 15, 2023
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Transcript
Horizontal bars
Horizontal cluster bars
Horizontal stacked bars
Vertical bars
Vertical cluster bars
Line
Slope
Stacked area
Bar-line combo
Scatter
Bubble
Waterfall
Stacked 100% area(adding to 100%)
Vertical stacked bars
Vertical stacked bars (adding to 100%)
Horizontal stacked bars (adding to 100%)
Which Chart Should I Use?
Bubble When to use: Use to compare 2 or more values of 3 variables at a point in timeExample: Market share, market growth rate and total addressable market size for Meta in different regions, 2023
Scatter When to use: Use to show the relationship between 2 distinct variablesNote: Use when you want to show correlation between two variables and it's not important to show the trend over timeExample: Time spend vs. ad spend on major social networks (e.g. Facebook, Instagram), 2023
Bar-line combo When to use: Use to show the relationship between 2 or more distinct variables over 3 or more time periods Note: Use with caution: Different variables are competing for attention, and a secondary axis can make data difficult to interpretExample: Time spend vs. ad spend on Facebook, 2021-2025
Stacked area When to use: Use to show development in 2 or more variables, summing to a notable total, over 3 or more time periods Note: Better than vertical stacked bars when a large number of time periods are coveredExample: Amazon revenues by division (e.g. retail, media, AWS), 2016-2025
Slope When to use: Use to show development in 1 or more variables from one period to another Example: US social network ad spend by social network, 2016 vs. 2025
Line When to use: Use to show development in 1 or more variables over 2 or more time periods Note: Better than vertical (clustered) bars when you need to break the y-axis and/or when a large number of time periods are coveredExample: US social network ad spend by social network, 2016-2025
Vertical clustered bars When to use: Use to show development in 2 or more variables over 2 or more time periodsExample: Number of users of Meta vs. TikTok for 2016 vs. 2025
Vertical bars When to use: Use to show development in 1 variable over 2 or more time periodsExample: US social network ad spend, 2021-2025
Horizontal stacked bars When to use: Use to compare 2 or more values of 2 or more variables, summing to a notable total, at a point in time Note: Use when the sum of the variables is important Example: Time spend vs. ad spend on major social networks (e.g. Facebook, Instagram), 2023
Horizontal clustered bars When to use: Use to compare 2 or more values of 2 or more variables at a point in time Example: Number of users of Meta vs. TikTok for US vs. Canada, 2023
Horizontal bars When to use: Use to compare 2 or more values of a variable at a point in time Note: Consider adding a label "Total = 100%" if using as a replacement for a pie chart (showing % of a total summing to 100%)Example: US social network vs. TV ad spend, 2023
Vertical stacked bars When to use: Use to show development in 2 or more variables, summing to a notable total, over 2 or more time periods Note: Use when the sum of the variables is importantExample: Amazon revenues by division (e.g. retail, media, AWS), 2019-2023
Horizontal stacked bars (adding to 100%) When to use: Use to compare 2 or more values of 2 or more variables, summing to a notable total of 100%, at a point in time Note: Better than horizontal stacked bars when the relative size of variables more important than their absolute values Example: Share of users of major social networks (e.g. Facebook, Instagram) coming from different regions, 2023
Vertical stacked bars (adding to 100%) When to use: Use to show development in 2 or more variables, summing to a notable total of 100%, over 2 or more time periods Note: Better than vertical stacked bars when the relative size of variables more important than their absolute values Example: Amazon share of revenues by division (e.g. retail, media, AWS), 2019-2023
Stacked area (adding to 100%) When to use: Use to show development in 2 or more variables, summing to a notable total of 100%, over 3 or more time periods Note: Better than vertical stacked bars (adding to 100%) when a large number of time periods are covered Examples: Amazon share of revenues by division (e.g. retail, media, AWS), 2016-2025
Waterfall When to use: Use to show how the initial value of a variable is impacted by a 1 or more positive or negative changes Example: Potential impact of US TikTok ban on Meta's 2023 revenues