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Learn how to make a trailer
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Learn about
Trailers
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Transcript

START

Learn how to make a trailer

16

Learn about

Trailers

The demogorgons are after you, find the message to beat them and save your life !

When it's done click here

1) Debate : what is a trailer for you ?

What are trailers ?

Step 1

Step 1

What are trailers ?

Step 1

What are trailers ?

*The marketing campaign for a film is the different ways in which the film’s “message” is presented to an audience.

- What factors make you want to go and see a film? - How do you decide which films to see?

Debate :

Based on just the titles, what clues are there about the content of the film? Try to say what exactly you are basing your ideas on.

Look at these titles :

Brooklyn Nine-NineLion Outlander

Why are trailers made ?

Step 2

How would you describe the genre of these trailers?Do any of these trailers seem to feature elements of other genres ?

How accurate were your predictions?

Step 2

Now watch the trailers

Why are trailers made ?

* Trailers help audiences understand the genre of a film. Trailers are a form of advertising that is structured to encourage as many people as possible to see the film at the cinema. Trailers are designed to create a ‘buzz’ around the film and to generate excitement.

Step 2

Why are trailers made ?

Darkest hour

The Hunger games

Charlie and the chocolate factory

For who are they made for?

made f

Watch those trailers

Step 3

Who are trailers For ?

Step 3

WhO are trailers for ?

Step 4

How do trailers work ?

* Marketing campaigns use a film’s genre to gain our interest. It must also show us how a new film is different to others : this is known as the USP (unique selling point) of the film. The USP could be:- The innovative use of special effects- An unusual mix of genres- A popular star

Step 4

How do trailers work ?

- Where do you see film trailers?- Does the place you see a trailer affect how you respond to it?

Discuss:

Where are trailers shown ?

Step 5

Step 5

Where are trailers shown ?

Taking into account all the points above, where do you think is the most effective place to show a trailer in order to promote a film?

Step 5

Where are trailers shown ?

*There are several elements to a marketing campaign for a film or series : the trailer, posters in the street or on public transport, online and viral marketing. Trailers are shown at the cinema, on TV and online with poster and radio campaigns also giving wide coverage for new film releases.

Now that you know everything about trailers, work on

16

When you are finished, call the teacher for the password

1. Watch the trailer WITHOUT the sound. 2.What do you think the sound would add to this trailer? How do you think it would help to establish the genre? 3. Now watch the trailer with the sound ON. What does the sound add? Explain your answers.

Step 6

Soundtrack

When you are finished, call the teacher for the password

Fill in the table.

Step 7

convention

When you are finished, call the teacher for the password

Try to spot and describe the different structural conventions exemplified in the trailer of Stranger Things. Use your document.

* Trailers are composed of 4 elements:

Trailers are a selection of clips chosen to attract the widest possible audience and must provide the genre and the basic storyline.

1.Opening2. Build-up 3. Problems 4. Events

Step 8

Structure

When you are finished, call the teacher for the password

Find those features in the trailer.

* Messages can be conveyed by several means: - Written text on screen- Spoken language- Sound effect- Camera movements and shots- Music (soundtrack)

ord

Fill in the table.

Step 9

Multiple messages

Make your own trailer for the film or TV show you want to invent thanks to everything that you have learned !

Step 9

Multiple messages

* Now you know you have to discuss about: - Genre - Narrative / Storyline- Unique Selling Point - Target audience - Music- Pace

- Dialogue- Soundtrack- Voiceover- Credits and intertitles- Shot types and camera angles- Special effects

Create a storyboard to plan what and how to film.

FIND Steve's bat to kill the demogorgons !

*What is the tense used here? We might need a little recap !

You have done it !

You are now safe, the demogorgons have been beaten*.

Congratulations