Created on May 9, 2023
- I am a music business student
- I have an interest in internet culture and visual arts
- I focus primarily on branding, marketing, and social media
Going to University helped my academically and personally. I was able to meet new people and learnt how to network better.
I am working with a grunge band called For Those Who Sin. I began as their artist manager however, worked more closely on branding and marketing campaigns.
When I have previously tried to work on my social media, the pressure to be perfect and "clean" really effected my mental health. I want to try a "messy" but curated timeline
- Demonstrate creative and aesthetic concepts
- Demostrate my skills in social media marketing
- Working on not being a perfectionist
There are three main points that I want my social media to reflect:
- Working voluntary on campaigns for artists
- Build a portfolio of successful campaigns
- Creating a website to showcase my skills
- Applying for internships in marketing
- Get a job as a marketing associate
The aim of being a creative dirctor is very long term and the end goal. The steps forward include:
- Digital Asset & Media Management
- Digital Culture & Society
- Digital Marketing
II know I want to study at King's College that requires a high 2:1 with a mark 65 or higher which is an achievable grade. Areas of interest include:
- The US has the largest music market in the world (IFPI, 2023)
- Main music hubs are New York, Austin, and Seattle (Miller, 2019)
- I would like to eventually move to Seattle
- My best friend of 11 years lives in the USA and it would be nice to spend more time with her
Move to New York
There are many reasons that I want to move there:
According to Hellmann (2016), found that perfectionism had strong corrolations between stress, anxiety, and negative self-perception. Perfectionism effects my self presentatio the most which is why I have struggled to create my own social media following. By creating a messier aesthetic, I might feel more comfortable posting
- Normal - high yet obtainable standards
- Neurotic - everything needs to be perfect or else it is a failure
There are two types of perfectionists:
Work on perfectionism
Voluntary and full time work, partnered with perfectionism could lead to burnout. Van Heugten (2011) suggests learning to set boundaries and delegate tasks when necessary.
It isn't a skill issue as I know how to manage my money. I don't have financial support and a small amount of savings. Most of these goals require a significant amount of money so I need to work and save to achieve these goals.
Jobs in the creative industries are notoriously underpaying. I want to remain in the creative industries however, I am also looking for jobs with more reliable sources of income to help with my financial issues.
I don't have a degree in marketing and no formal experiences yet so I'm unlikely to get a job quickly. After some discussions with lectures, I am going to focus on my niche interests as that should help over come this.
- Carry on working for For Those Who Sin, creating campaign ideas and social media plans
- Create a portfolio and website to showcase skills
- Build a social media presence
What is next?
- Hellmann, E. (2016). Scholarly and Creative Work from DePauw University Keeping Up Appearances: Perfectionism and Perfectionistic Self-Presentation on Social Media. [online] Available at: https://scholarship.depauw.edu/cgi/viewcontent.cgi?article=1048&context=studentresearch.
- Miller, A. (2019). Top 10 music cities in the United States. [online] Travel. Available at: https://www.nationalgeographic.com/travel/article/top-music-cities-in-the-us [Accessed 30 Apr. 2023].
- Van Heugten, K. (2011). Social Work Under Pressure : How to Overcome Stress, Fatigue and Burnout in the Workplace. London: Jessica Kingsley Publishers.
- IFPI (2023). Global Music Report 2023. [online] Available at: https://ifpi-website-cms.s3.eu-west-2.amazonaws.com/GMR_2023_State_of_the_Industry_ee2ea600e2.pdf [Accessed 30 Apr. 2023].