MOTOR PRESENTATION
Lily MEUNIER
Created on May 5, 2023
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Transcript
What does it BMW strategy put in place to differentiate from the competition ?
Start
bmw
PRESENTATION
Motor Presentation
The car aspect
Conclusion
The customer aspect
Introduction
index
introduction
Motor Presentation
First performance: 7 March 1916 in Munich, Germany by Gustav Otto and Karl Friedrich Rapp. Size: Large company Geographical scope: International + headquarters in Munich Activity: Manufacture and sales of automobiles and motorcycles. Products: Private and sports vehicles, motorcycles Legal status: Company by share Purpose: lucrative Type of organizations: Private company
CHARACTERIzation
Motor Presentation
Intangible Resources: BMW Logo and Brand Image, BMW Official Website, Social Networks, Brand Awareness and BMW Passionate Community. Financial resources: turnover of €142.6 billion Human resources: 125 000 employees in 30 countries; Material resources: 159 BMW Group concessions and 31 manufacturing plants
RESOURCES
Motor Presentation
The car aspect
Motor Presentation
$15,000
differences
Motor Presentation
The customer aspect
Motor Presentation
it offers a digital service (application to manage the car)
BMW offers various gifts during a purchase (flowers, bottles, care )
the customer can design his car as he wishes (option, color, tire)
Customer Interface ( Coffee, tea, living room with TV )
The customer
Motor Presentation
conclusion
Motor Presentation
Motor Presentation
with all its strategies BMW manages to stand out from the competition by remaining 1 st of its market