Created on April 9, 2023
The Data-driven Executive
The Budget Conscious Entrepreneur
The Global Brand Manager
The Trendsetter is a senior creative director in a high-end luxury brand. He is highly creative and passionate about design, but is also very busy and struggles to consistently stay ahead of ever-changing trends and consumer preferences.
The Global Brand Manager is a senior executive in a large multinational fashion brand. He is responsible for managing the brand image and ensuring consistency across all regions and product lines.
The Budget-Conscious Entrepreneur is a founder of a new startup fashion brand. She is very resourceful and creative, but she is also very budget-conscious and doesn't want to spend too much on design and production as she has limited funds.
The Data-Driven Executive is a CEO of a mid-size fashion brand. She is very analytical and focused on maximising profits and reducing risks.
His core need is to quickly generate new design ideas based on the latest trends and consumer preferences, whilst still leaving room for his own creative input.
She is frustrated with the uncertainty of the traditional design process and the high costs of producing designs that may not sell well.
His core need is to gain analytics on design styles, colour palettes, and consumer preferences across the globe, while also ensuring that the designs produced are consistently aligned with the brand image.
He is frustrated with the lack of visibility into the design process and the potential risks of inconsistent design styles across different regions and product lines.
Her core need is to have generate high-quality design ideas at a fraction of the cost of hiring experienced designers, while also acquire market insights and analytics that can help her make informed decisions about which designs to produce.
Her core need is gain accurate and reliable predictions of which designs will sell well, based on a wide range of data sources, including consumer preferences and market trends.
She is frustrated with the high costs of hiring experienced designers and the lack of access to reliable market data.
He is frustrated with the slow pace of the traditional design process and wants to stay ahead of the competition.