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Market segmentation
DJS
MATIAS MARTINEZ - TOMÁS GIRALDO - JUAN JOSE ECHEVERRI
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Transcript

Market segmentation DJS

MATIAS MARTINEZ - TOMÁS GIRALDO - JUAN JOSE ECHEVERRI

MARKET SEGMENTATION

Demographic:

Age:16-22 Gender:Male Income: In a party night approximately they could win 200,000 Colombian pesos but obviously this depends on the place of the party, the recognition of the DJ and the time he is going to play. Education: Many of the dj are in secondary and many others are in the university.

Introducción

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Context analysis

Chat in whatsapp with a 17 years old dj

CONCLUSIONS

Chat in whatsapp with a 17 years old dj

THANKS

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