Entrepreneurs in Corporate Clothing

An Intrapreneur's Journey

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Objectives

What will you learn

Intrapreneurs are employees within corporations who exhibit entrepreneurial traits and behaviors. They are innovative, creative, and proactive in identifying new business opportunities and driving organizational growth. Intrapreneurs take calculated risks and challenge the status quo to drive change and bring new ideas to life.This course is to inspire you to become an intrapreneur within your organization

Case Studies

Examples of companiesthat have benefitedfrom intapreneurialinnvoation within theirorganizations

Lockheed

Google

Motorola

Apple

What's an Intrapreneur

IBM

ENTREPRENEURS IN CORPORATE CLOTHING

What's An Intrapreneur

Entrepreneurs and intrapreneurs are two types of business professionals who share many similarities but also have distinct differences. While both play important roles in driving innovation and growth within organizations, they differ in their approach to risk-taking, autonomy, and ownership.Despite these differences, both play important roles crucial roles within their organizations. Entrepreneurs are often credited with creating new markets and disrupting traditional industries, while intrapreneurs can bring fresh ideas and perspectives to established companies. Both types of professionals must be highly creative, adaptable, and willing to take risks in order to succeed.We shall explore how intrapreneurs bring entrepreneurial verve into a corporate environment through the case studies

Lockheed

During the summer of 1943, Lockheed Chief Engineer Kelly Johnson enlisted an elite team of engineers and shop mechanics almost secretly to build America's fist jet plane to combat the threat of German Me 262. The War Department gave Lockheed 150 days to deliver a solution. This division came to be known as the Skunk Works unit.

Over the course of the next six months, the Lockheed team exceeded expectations, delivering the sleek XP-80 prototype in 143 days, seven days ahead of schedule!This is the ethic that inspired generations of innovators after that. Today the term Skunk Works is used to describe secret teams working on innovate ideas

Google Adsense & 20% Time

The Google AdSense project is one of the most successful revenue-sharing programs on the internet, allowing website owners and bloggers to earn money by displaying relevant ads on their websites. But few people know that AdSense was born out of Google's 20% time policy, which allowed employees to spend a fifth of their work hours on personal projects.In 2003, Google engineer, Paul Buchheit, used his 20% time to work on a program that would automatically serve targeted ads to website owners. The idea was to create a system that would display relevant ads based on the content of the website, allowing advertisers to reach their target audience more effectively. Buchheit's prototype was a success, and he presented it to Google's founders, Larry Page and Sergey Brin, who saw its potential.Over the next few years, Buchheit and a team of engineers continued to refine the AdSense program, and in 2005, Google officially launched AdSense. The program quickly became popular, and by 2006, it was generating over $1 billion in revenue for Google.The success of AdSense inspired other companies to develop similar programs, and today, revenue-sharing programs are a common way for website owners and bloggers to earn money online. The 20% time policy at Google continues to be a driving force behind innovation, allowing employees to work on projects that they are passionate about, while also benefitting the company. The AdSense project is a testament to the power of allowing employees to pursue their own ideas and the value of investing in innovative projects.

Motorola

The Motorola RAZR is one of the most iconic mobile phones of all time, known for its sleek design and advanced features. However, the RAZR almost never came to be.In 2000, Motorola's design team began working on a new project, which they called "the Razor". The Razor was designed to be an ultra-thin flip phone with a metal casing and a vibrant color screen. The project was ambitious, and the design team faced numerous challenges, including finding a way to create a thin yet durable phone. Engineering did not want to build the phone. The product team built the original prototypes secretly under the protection of their the Chief Marketing Officer. The RAZR went on to become one of the best-selling phones of all time, with over 130 million units sold worldwide. It also helped to revive Motorola's fortunes, and the company went on to develop other successful products, such as the Droid and Moto X.The history of the Motorola RAZR is a testament to the power of innovation and the importance of taking risks. Despite the challenges and setbacks, the design team behind the RAZR persisted, and their efforts paid off in the form of one of the most successful mobile phones ever created.

IBM 5150

In the early 1980s, IBM was one of the largest and most successful computer companies in the world. However, the company was facing increasing competition from smaller, more nimble firms, such as Apple and Commodore, which were developing personal computers for the mass market.IBM assembled a team of 12 engineers and designers, led by engineer Don Estridge, to develop the new computer. They went the outsource route, somethign that had never been done before in IBM.Upon release, the IBM PC 5150 was an instant hit, and it helped to establish IBM as a major player in the personal computer market. The success of the PC 5150 also helped to create a new industry of third-party hardware and software developers, which helped to fuel the growth of the PC market in the 1980s and beyond.Today, the IBM PC 5150 is considered a landmark in the history of computing, and it paved the way for the development of the modern personal computer industry.

Apple

In 1984, Apple Computer released the original Macintosh, a revolutionary computer that would change the way people interacted with computers forever.The Macintosh was the brainchild of Apple's co-founder, Steve Jobs, who had a vision of a computer that was intuitive and easy to use, with a graphical user interface and a mouse. Jobs assembled a team of designers and engineers, led by Jef Raskin, to develop the new computer. The team faced resistance from within Apple, where some executives were skeptical of the project's viability.On January 24, 1984, Apple unveiled the Macintosh. The Macintosh was a game-changer, featuring a 9-inch black-and-white monitor, a graphical user interface, and a mouse. It also came with a suite of software applications, including a word processor, spreadsheet, and drawing program.Today, the original Macintosh is considered a landmark in the history of computing. It also established Apple as a company that was dedicated to innovation and pushing the boundaries of what was possible with technology.

Congratulations!

You have finished this lesson!

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