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NIKE
Acevedo Cisneros Maria Luisa
Created on March 10, 2023
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Transcript
Mauricio Garcia Cruz Maria Luisa Acevedo Cisneros Diana Guadalupe Rivera Rodriguez Ashly Arisbeth Claudia Mauleon Vargas
EQUIPO
https://www.businessroundtable.org/about-us/members/john-donahoe-president-and-chief-executive-officer-nike-inc
John Donahoe is President and Chief Executive Officer of NIKE, Inc. John will lead the continued growth of the Nike Brand as well as NIKE, Inc.'s global business portfolio, which includes Jordan Brand and Converse Inc. Before joining Nike as CEO in January 2020, Donahoe had served on Nike’s Board of Directors since 2014.
CEO John Joseph Donahoe
He is on the board of directors at Nike,The Bridgespan Group and is chairman of PayPal. Donahoe was named president and CEO of ServiceNow, a cloud company, in February 2017.
John Joseph Donahoe
https://brand-minds.medium.com/nike-the-story-behind-the-brand-f3d8e5d9d725
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.
THE COMPANY
https://www.thestreet.com/lifestyle/history-of-nike-15057083
From the late 1980s Nike steadily expanded its business and diversified its product line through numerous acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse, Inc. (2003), the sports-equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in 2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012).
Company
https://www.britannica.com/topic/Nike-Inc
Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods.
SUCCESS
https://mission-statement.com/nike/
Vision Statement
Nike’s vision statement is “do everything possible to expand human potential.” Although precisely crafted, this statement shows that the company does not limit itself to certain strategies in ensuring it gives its customers the best there is in the world of sports.
https://www.thestreet.com/lifestyle/history-of-nike-15057083
Despite the rebranding of the company from what it was originally known for to its current name, one element has stood against all odds, its goal to lead in manufacturing products that bring out the best in athletes.
OBJECTIVE
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