Email Communication Best Practices Part 2

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For Employee Engagement, Talent Acquisition, and General Communication

Email Communication Best Practices Part 2

Anatomy of a Perfect Email

Gut-Check

Highlight Your CTA

Make it Snappy

Keeping Emails Succint

Subject Line Best Practices

Index

CompellingCTA

Succinct Body

Informative Introduction

Eye-catching Subject

The four components every email should include.

The Anatomy of a Perfect Email

Using "Urgent" or "Important" for same-day action.

Don't use ALL CAPS or excessive punctuation.

Use Emojis in small quantities. Keeping to one emoji is Best Practice.

You don’t need to yell in your emails.

Using Emojis improve open rates.

Space is limited; Subject lines 9 words or less have higher open rates.

You want people to open your emails, right?

Key Points:

Short and sweet is best.

Subject Line Best Practices

FOR EMPLOYEE ENGAGEMENT

Ideas for when you are not sure where to start

FOR TALENT ACQUISITION

Captivating Subject Lines

Make it easy for recipients to search for your emails later.

• What action do you want the recipient to take?

• Being too generic may cause emails to be ignored, not read thoroughly, or even marked as spam.

Include action verbs to communicate the purpose of your email immediately.

example

• Use keywords that describe the topic and the level of urgency.
• Write unique but straightforward subject lines to find email threads easily.

Keeping Emails Succint

Use links or attachments. To keep it short, link to (or attach) reference materials instead of including every detail within the email body if needed.

The average adult attention span is 8 seconds.

Make it Snappy

Don’t bury the lede.* State the purpose of the email as early as possible, so readers don't tune out or drop off before getting to your call to action.

Bold or highlight critical details in your call to action, but don’t go overboard.

You can repeat the CTA in multiple places to make sure next steps are clear.

Make it easy for your reader to find key announcements or deadlines.

Use Formatting.

Repeat it.

Make it Easy.

Your call to action (CTA) is arguably the most important text.

Highlight Your Call To Action

A few things to consider before hitting send.

Final Gut Check

Next

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There are proven days and times for the highest engagement for mass emails (think talent community emails, marketing emails, position announcements, etc.).

Optimized times for mass emails.

Getting ready to send your email? Check out this handy Email Checklist to make it is on point.

Email Checklist.

Select the highlights below showcasing the key points of an email.

KEY Take-Aways

Retake Part One

Retake Part Two

Email Communication Best Practices Part 2 is complete.