Email Communication Best Practices

For Employee Engagement, Talent Acquisition and General Communication Part 1

Email CommunicationBest Practices

This presentation is designed to provide Premium employees with tips on writing engaging, streamlined and effective emails.

Purpose

Review Time!

Simplifying the Format

Planning Your Email

Table of Contents

Is Email the Best Approach?

Before crafting an email, ask yourself: Is email the best approach?

Does your message contain sensitive/private information?

Consider calling or setting up a quick chat instead.

Do you need an immediate response?

Consider calling, texting or Teams chat (depending on audience).

Is your message related to a service order?

Consider a 360 message or text blast.

Is it relevant to all corporate-classified employees or Premium Leadership?

Contact Marketing to create a post on The Point intranet, or for Leadership, Consider announcing it on the leadership meeting team thread.

Email is preferred in many cases, but it's not always the right method.

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Step 4

Anticipate questions.

Step 3

Quality > Frequency.

Create value.

Make an outline.

Step 2

Step 1

Click the +info above to find out more

Planning Your Message

4 Steps

When in doubt, keep it simple with these tips:

Simplifying the format.

Stick to a single font for best readability. Less is more. Use short and succinct headlines and be sure to left align body text

Font and Text:

When in doubt, keep it simple with these reminders:

Simplifying the format.

Screenshots often convey information more succinctly than words – just make sure your image does not affect the layout of your email. Ensure any images and charts are readable on small screens. Be careful with black graphics or PNGs as they may disappear in dark mode.

Imagery:

When in doubt, keep it simple with these reminders:

Simplifying the format.

At least 50% of email opens happen on mobile devices. The reader doesn't want to scroll to find the important details.

Mobile view:

When in doubt, keep it simple with these reminders:

Simplifying the format.

If you need a more robust / designed email than your email platform allows, partner with marketing. Mass email communications should look and feel like a piece of Premium content. Be sure to give plenty of lead time (5 business days minimum). Submit a request at premiumretail.com/marketing

Email design:

When in doubt, keep it simple with these reminders:

Simplifying the format.

Let's Review

Group Chat

Texting

Emailing

Calling

If a message contains sensitive or private information, which method would be the best approach?

question 1

1/3

False

True

True or False? Sending multiple emails on the same topic, is the best way to make it stick.

question 2

2/3

Partner with Marketing

Text the message

Throw something together

Partner with Your Manager

If you need a more robust / designed email than your email platform allows, you should...?

question 3

3/3

review answers

retake quiz

Completed!

See you for Part 2!

Thanks for your joining!

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Correct!

If you message contains sensitive or private information, consider calling or setting up a quick chat with that person.

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Correct!

When it comes to creating emails, it is all about Quality over frequency. After getting a broad view of the content you hope to cover, strategize if you should write one email or break it into several. Sending too many emails on the same topic can cause email fatigue.

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Correct!

If you need a more robust / designed email than your email platform allows, partner with marketing.Mass email communications should look and feel like a piece of Premium content. Be sure to give plenty of lead time (5 business days minimum). Submit a request at premiumretail.com/marketing

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Incorrect

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Incorrect

Try again, you have got it this time!

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Incorrect

Try again, you have got it this time!