local area management

This is a small wine company, located in La Cadière d'Azur, in Var. It's a family business of 47 hectares, headed by the SILVESTRI family

Domaine Lou Capelan

Contact

SWOT

External Analysis

Company and Competitors

index

Value Map

Competitive profiling

Positioning

Products

The presentation of the company and its competitors is divided into 4 points:

company and competitors

The company is selling wine, and visits of the winery, lots of events during the year and a customer experience.

Products

company and competitors

Who are the competitors : Direct : - Château de berne (Leader)- Les trois chênes (Follower)- Château Roubine (Follower)- Château Sainte Roseline (Follower) Indirect : - Domaine Borgeot, Bourgogne- Domaine de Cambes, Bordeaux- Domaine Pierre Richard, Vin du Jura Distant: - Champagne Ruinard- Cognac Hennessy- Domaine de Luquet

Competitive profiling

company and competitors

Positioning

Our company is Lou Capelan

few activities

lot of activities

Number of wine

company and competitors

Value map

Value : - location - customer experience - label

company and competitors

Point of parity & point of difference

Value chain

Pestel

Porter 5 forces

The external analysis of the compagny is divided into 4 points:

External analysis

The most important thing is to differentiate from others

Porter 5 forces

External analysis

Pestel

External analysis

Value chain

External analysis

Point of parity and point of difference

External analysis

They are in a red ocean strategy The company need to set up a differentiation focus strategy

external analysis

SWOT

david@domaineloucapelan.com

09 50 05 11 00

1480 chemin de Cuges, 83 740 LA CADIERE D’AZUR.