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Individualism
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Start

Individualism

Group 2

A40171

Nguyễn Phương Linh

A40127

Đoàn Anh Thơ

A39548

Ngô Thùy Linh

team

A39347

Nguyễn Thị Ánh

A39140

Nguyễn Kim Oanh

A38019

Nguyễn Thị Thu Huyền

A37384

Nguyễn Yến Thanh

Communication style

Traits

Examples

Drawbacks

Historical development

Benefits

Definition

Table of contents

01

what is individualsm?

Culture

The ideas, customs, and social behavior of a particular people or society.

Individualistic

centering or revolving around an individual

Individualistic culture

emphasizes upon giving greater importance to the needs of an individual

The Oxford dictionary

Individualism The belief that the needs of each person are more important than the needs of the whole society or group

02. Historical DEVELOPMENT

19th - 20th

18th

16th

Middle Ages

The Prussian philosopher Kant

dare to know, to think for yourself

Sapere Aude:

1980

Hofstede’s survey of American culture popularized the idea of individualism in its modern form.

French sociologist Emile Durkheim (1893) outlined differences between “mechanical solidarity” and “organic solidarity."

1893

timeline

1789

The French Revolution on individual rights

  • Self-concept
  • Independence
  • Uniqueness
  • Autonomy

03

traits

An individualist can make decisions with little oversight from his immediate family.

Autonomy

Make decisions on their own without reference or reliance on someone else.

Independence

Self - concept

the ‘I, Me, Myself’ identity

Uniqueness

Low-context communication style

04. Communication style

Any communication in an individualistic culture is expected to be very precise and to the point.

Dreams and achievement

Encouragement of self- expression

Personal happiness and inner peace

05. benefits

Breakdown of society

Decline in interdependence and solidarity.

Selfishness

06. Drawbacks

Countries Scoring High on Individualism

Examples

Individualistic cultures discourage interference into anyone’s private matters, such as marriage, intimate relationships, salaries.

Companies in individualistic cultures tend to hire an applicant on the basis of personal achievements and capabilities.

Examples

In the UK, Children are taught from an early age to think for themselves and to find out what their unique purpose in life is and how they uniquely can contribute to society.

In Western countries, they call each other by “I” and “You”.

Reference materials

1. Oyserman, D., & Lee, S. W. S. (2008). Does culture influence what and how we think? Effects of priming individualism and collectivism. Psychological Bulletin, 134(2), 311–342. doi:10.1037/0033-2909.134.2.311. 2. Schwartz, S. H. (1990). Individualism-collectivism: Critique and proposed refinements. Journal of Cross-Cultural Psychology, 21(2), 139–157. doi:10.1177/ 0022022190212001.3. Individualism: Is it a good or bad thing? | A-Z of ISMs Episode 9 - BBC Ideas4. Individualistic Culture: Definition, Communication Style, and Examples - Science Struck 5. What are Individualistic Cultures | Behaviours, traits and Benefits (mindbydesign.io) 6. Individualistic Cultures and Behavior - Simply Psychology 7. American individualism (book) 8. Waterman, A. S. (1981). Individualism and interdependence. American Psychologist, 36(7), 762–773.

THANKS!

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