Individualism
Phương Linh
Created on December 16, 2022
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Transcript
Start
Individualism
Group 2
A40171
Nguyễn Phương Linh
A40127
Đoàn Anh Thơ
A39548
Ngô Thùy Linh
team
A39347
Nguyễn Thị Ánh
A39140
Nguyễn Kim Oanh
A38019
Nguyễn Thị Thu Huyền
A37384
Nguyễn Yến Thanh
Communication style
Traits
Examples
Drawbacks
Historical development
Benefits
Definition
Table of contents
01
what is individualsm?
Culture
The ideas, customs, and social behavior of a particular people or society.
Individualistic
centering or revolving around an individual
Individualistic culture
emphasizes upon giving greater importance to the needs of an individual
The Oxford dictionary
Individualism The belief that the needs of each person are more important than the needs of the whole society or group
02. Historical DEVELOPMENT
19th - 20th
18th
16th
Middle Ages
The Prussian philosopher Kant
dare to know, to think for yourself
Sapere Aude:
1980
Hofstede’s survey of American culture popularized the idea of individualism in its modern form.
French sociologist Emile Durkheim (1893) outlined differences between “mechanical solidarity” and “organic solidarity."
1893
timeline
1789
The French Revolution on individual rights
- Self-concept
- Independence
- Uniqueness
- Autonomy
03
traits
An individualist can make decisions with little oversight from his immediate family.
Autonomy
Make decisions on their own without reference or reliance on someone else.
Independence
Self - concept
the ‘I, Me, Myself’ identity
Uniqueness
Low-context communication style
04. Communication style
Any communication in an individualistic culture is expected to be very precise and to the point.
Dreams and achievement
Encouragement of self- expression
Personal happiness and inner peace
05. benefits
Breakdown of society
Decline in interdependence and solidarity.
Selfishness
06. Drawbacks
Countries Scoring High on Individualism
Examples
Individualistic cultures discourage interference into anyone’s private matters, such as marriage, intimate relationships, salaries.
Companies in individualistic cultures tend to hire an applicant on the basis of personal achievements and capabilities.
Examples
In the UK, Children are taught from an early age to think for themselves and to find out what their unique purpose in life is and how they uniquely can contribute to society.
In Western countries, they call each other by “I” and “You”.
Reference materials
1. Oyserman, D., & Lee, S. W. S. (2008). Does culture influence what and how we think? Effects of priming individualism and collectivism. Psychological Bulletin, 134(2), 311–342. doi:10.1037/0033-2909.134.2.311. 2. Schwartz, S. H. (1990). Individualism-collectivism: Critique and proposed refinements. Journal of Cross-Cultural Psychology, 21(2), 139–157. doi:10.1177/ 0022022190212001.3. Individualism: Is it a good or bad thing? | A-Z of ISMs Episode 9 - BBC Ideas4. Individualistic Culture: Definition, Communication Style, and Examples - Science Struck 5. What are Individualistic Cultures | Behaviours, traits and Benefits (mindbydesign.io) 6. Individualistic Cultures and Behavior - Simply Psychology 7. American individualism (book) 8. Waterman, A. S. (1981). Individualism and interdependence. American Psychologist, 36(7), 762–773.
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