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Considered risk takers and usually first to buy a new product

Erica's friend Sam convinced her to try out the new iPhone

Erica pre-ordered the latest version of the iPhone (14 Pro Max)

Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store

Erica has an old Nokia flip phone and distrusts smartphones

Erica has an iPhone 10 and is considering upgrading after reading good reviews

Innovator

Early Adopter

Early Majority

Late Majority

Skeptical, risk averse, and doesn't purchase until technology is proven

Distrustful of technology and would not purchase unless forced to

Purchase soon after Innovators

Purchases product after it has been on the market for some time

Laggard

Check Answers

Considered risk takers and usually first to buy a new product

Erica's friend Sam convinced her to try out the new iPhone

Erica pre-ordered the latest version of the iPhone (14 Pro Max)

Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store

Erica has an old Nokia flip phone and distrusts smartphones

Erica has an iPhone 10 and is only considering upgrading after reading good reviews

Innovator

Early Adopter

Early Majority

Late Majority

Skeptical, risk averse, and doesn't purchase until technology is proven

Distrustful of technology and would not purchase unless forced to

Purchase soon after Innovators

Purchases product after only after it has been on market for some time

Laggard

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