adopter-categories
Erica Grong, MBA
Created on December 4, 2022
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Transcript
Considered risk takers and usually first to buy a new product
Erica's friend Sam convinced her to try out the new iPhone
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica has an old Nokia flip phone and distrusts smartphones
Erica has an iPhone 10 and is considering upgrading after reading good reviews
Innovator
Early Adopter
Early Majority
Late Majority
Skeptical, risk averse, and doesn't purchase until technology is proven
Distrustful of technology and would not purchase unless forced to
Purchase soon after Innovators
Purchases product after it has been on the market for some time
Laggard
Check Answers
Considered risk takers and usually first to buy a new product
Erica's friend Sam convinced her to try out the new iPhone
Erica pre-ordered the latest version of the iPhone (14 Pro Max)
Erica purchased the iPhone 14 Pro Max after checking it out at the Apple Store
Erica has an old Nokia flip phone and distrusts smartphones
Erica has an iPhone 10 and is only considering upgrading after reading good reviews
Innovator
Early Adopter
Early Majority
Late Majority
Skeptical, risk averse, and doesn't purchase until technology is proven
Distrustful of technology and would not purchase unless forced to
Purchase soon after Innovators
Purchases product after only after it has been on market for some time
Laggard
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