2023/01 - New Year's Eve - Brainfreeze Collective

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How do you compare to 7-Eleven customers?

The Brainfreeze Collective is our online community where 7Rewards members can share ideas, opinions, and experiences! Find out how to ask your own questions at the end of this short questionnaire.

Meet the Brainfreeze Collective

Yes

1/5

Will you celebrate New Year’s Eve?

IDK Yet

No

Next

Multiple choice, single answer allowed.

In contrast, shoppers over 35 are more likely to spend New Year’s Eve at home.

Members under 35 are more likely to celebrate New Year’s Eve.

Champagne

Beer

2/5

Liqour/Mixed Drink

What is your NYE drink of choice?

Next

Multiple choice, single answer allowed.

However, members over 35 are more likely to sip on champagne.

Liquor and mixed drinks are the fan favorite for celebrating NYE!

Watch the Ball Drop

Countdown to Midnight

The Midnight Kiss

2/5

Which of the following New Year’s Eve traditions do you like participating in?

Next

Note that members under 35 prefer the group countdown at midnight.

66% of members like to watch the NYE ball drop.

Multiple choice, single answer allowed.

Fast Food

Chinese

Pizza

What kind of food do you think you'll order for NYE?

3/5

Next

A great occasion for customers to order from 7NOW!

Multiple answers allowed

Many customers plan to order pizza on NYE.

No

Yes

Have you made a New Year’s resolution for 2023?

4/5

Next

76%

Most members haven't nailed down their NY resolutions yet.

40% of people who have already made a New Year’s resolution plan to make health or fitness goals.

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What will you ask The BFC?