ADVERTISING PRESENTATION
Penguin
Created on November 10, 2022
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Transcript
AIT AIDER AylanEL WAVI Aminetou Hamadi
START
COMING SOON !
VODA-STUDY
Where our idea came from ?
Brief Presentation of Vodafone
Past evolutions in the brand's advertising strategy
Telecom market research
Description of the service
Startegies to unroll the campaign
SUMMARY
Telecom company
July 17th, 1984
London, UK
VODAFONE
World's largest telecom companies by total revenue in 2021
MAp
Products & Services
04
Animated characters on TV & Social Media
03
Ambassadors
VARIOUS MARKETING TECHNIQUES
02
Sponsors
01
Newspapers & Magazines
- Vodafone also sponsored The UK Armed Forces Rugby
- Jason Robinson elected as the new ambassador
- Vodafone sponsored McLaren Mercedes and the Australian Cricket Team
- Michael Clarke : Ambassador of the brand
Vodafone became the sponsor of UEFA Champions League
2022
2011
2007
TIMELINE
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Vodaphone
Choose your favorite phone number
THE ZOOZOOS CREATURES
VIdeo
where our idea came from ?
OPERATOR 2
OPERATOR 1
COMPETITION
vs
80
50
90
75
95
85
60
90
85/100
70/100
INTELLIGENCE
SPEED
DEFENSE
ATTACK
HP
INTELLIGENCE
SPEED
DEFENSE
ATTACK
EXP 45
LVL 30
EXP 40
LVL 25
HP
OPERATOR 2
OPERATOR 1
- VERY HIGH CHURN RATE IN THE PAST YEARS
- COMPAGNIES INVEST TO LOWER THEM
2%
T-Mobile's churn rate in the second quarter of 2021
0.87%
T-Mobile's churn rate two years ago
T-Mobile's Churn rate
- The same quality is available elsewhere
- Telecommunication's services are a necessity today
- Long term loyalty is not assured
TELECOM OPERATORS' WEAKNESS : CUSTOMERS' LOYALTY
Loyal customers are a huge advantage !
04
Provide magical experiences to their customers
03
Do not focus on basic offers
WHAT SHOULD THEY DO ?
02
Improve their relationship with their customers
01
Favor quality over quantity
“Loyalty is achieved when the customer is getting a unique offering that they didn’t know they needed, but immediately realize how it would add value to their lives.”Raj Shah, Managing Partner, Telco, Media and Hi-Tech Vertical
Focus on students for two reasons...
WE DECIDED TO...
REASON
REASON
02
01
BENEFIT US
BENEFIT THEM
... AND THIS WILL
VODASTUDY !
annnddd....
A subscription lowered to 15€ per month (after verification)
3 months of free internet !
TADAAAAAA!FREE PROFESSIONAL COMPUTER !
94% of people between the ages of 15 and 29 y/o have a smartphone...
Promoting through social media
ARE YOU READY TO JOIN THE ADVENTURE ?
THANK YOU!