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AIT AIDER Aylan
EL WAVI Aminetou Hamadi
COMING SOON !
VODA-STUDY
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Transcript

AIT AIDER AylanEL WAVI Aminetou Hamadi

START

COMING SOON !

VODA-STUDY

Where our idea came from ?

Brief Presentation of Vodafone

Past evolutions in the brand's advertising strategy

Telecom market research

Description of the service

Startegies to unroll the campaign

SUMMARY

Telecom company

July 17th, 1984

London, UK

VODAFONE

World's largest telecom companies by total revenue in 2021

MAp

Products & Services

04

Animated characters on TV & Social Media

03

Ambassadors

VARIOUS MARKETING TECHNIQUES

02

Sponsors

01

Newspapers & Magazines

  • Vodafone also sponsored The UK Armed Forces Rugby
  • Jason Robinson elected as the new ambassador
  • Vodafone sponsored McLaren Mercedes and the Australian Cricket Team
  • Michael Clarke : Ambassador of the brand

Vodafone became the sponsor of UEFA Champions League

2022

2011

2007

TIMELINE

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Vodaphone

Choose your favorite phone number

THE ZOOZOOS CREATURES

VIdeo

where our idea came from ?

OPERATOR 2

OPERATOR 1

COMPETITION

vs

80

50

90

75

95

85

60

90

85/100

70/100

INTELLIGENCE

SPEED

DEFENSE

ATTACK

HP

INTELLIGENCE

SPEED

DEFENSE

ATTACK

EXP 45

LVL 30

EXP 40

LVL 25

HP

OPERATOR 2

OPERATOR 1

  • VERY HIGH CHURN RATE IN THE PAST YEARS
  • COMPAGNIES INVEST TO LOWER THEM

2%

T-Mobile's churn rate in the second quarter of 2021

0.87%

T-Mobile's churn rate two years ago

T-Mobile's Churn rate

  • The same quality is available elsewhere
  • Telecommunication's services are a necessity today
  • Long term loyalty is not assured

TELECOM OPERATORS' WEAKNESS : CUSTOMERS' LOYALTY

Loyal customers are a huge advantage !

04

Provide magical experiences to their customers

03

Do not focus on basic offers

WHAT SHOULD THEY DO ?

02

Improve their relationship with their customers

01

Favor quality over quantity

“Loyalty is achieved when the customer is getting a unique offering that they didn’t know they needed, but immediately realize how it would add value to their lives.”Raj Shah, Managing Partner, Telco, Media and Hi-Tech Vertical

Focus on students for two reasons...

WE DECIDED TO...

REASON

REASON

02

01

BENEFIT US

BENEFIT THEM

... AND THIS WILL

VODASTUDY !

annnddd....

A subscription lowered to 15€ per month (after verification)

3 months of free internet !

TADAAAAAA!FREE PROFESSIONAL COMPUTER !

94% of people between the ages of 15 and 29 y/o have a smartphone...

Promoting through social media

ARE YOU READY TO JOIN THE ADVENTURE ?

THANK YOU!

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