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Transcript

MARKET FOR GOODS

THE AGE OF

INDUSTRIALISATION

When new products were produced people have to be persuaded to buy them.How was this done?

ADVERTISEMENTS

  • Advertisements played an important role in expanding the markets for products.
  • Advertisements made the products appear more desirable and necessary.
  • Advertisements became a vehicle of the nationalist message of swadeshi.

CaLENDARS

  • Calendars was used by manufacturers to popularise their products.
  • They were used by people who could not read
  • Figures of gods were used to sell new products

LABELS

  • Images of Indian gods and goddesses were used regularly.
  • Labels was also used as a mark of quality.
  • When buyers saw 'MADE IN MANCHESTER' written in bold, they were expected to feel confident about buying the cloth.
  • Labels was used by Manchester industrialists to make their company's name familiar to the buyer

LABELS

FIGURES OF PERSONAGES

  • Images of emperors and nawabs were used in advertisements and calendars.
  • Conveyed message - Quality of the product could not be questioned as it is used by the king.

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