SHARK BOOTS OG
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Created on September 21, 2022
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Transcript
SHARK LOCK BOOTS
All you need to know about the...
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THE STORY CONTINUES The Shark Lock boot has been reinvented under MMW and is entering a resurgence. The new version proudly showcases the Love Lock, a powerful symbol of unity and commitment inspired by the locks adorning Paris' Pont des Arts. THE ORIGIN STORY Originally created for the F/W 2012 collection under Riccardo Tisci. A symbol of protection and power, the shark motif featured prominently in RT's designs, from Men's RTW, Jewelry, to WLG's (photos below). The lock element was inspired by surfers who would wear shark teeth as protective talismans around their necks. The Shark Lock boot's unique pant-like silhouette broke the market and, today, still serves as the truly enduring point of appeal. An iconic and recognizable "must-have" from the House!
YOUR BEST BET!
FOR A NEW CLIENT PURCHASING THE SHARK LOCK BOOTS, HERE ARE THE TOP THREE PRODUCTS CROSS-SOLD.
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ANTIGONA LOCK
CUT OUT
4G WITH CHAIN
CUT OUT
CUT OUT
4G WITH CHAIN
4G WITH CHAIN
ANTIGONA LOCK
ANTIGONA LOCK
CUT OUT The Shark Lock boot is on fire in the USA and EMEA. In Asia, specifically China, the style has a lot of potential for a boom. The work here is in leveraging the super popular CUT OUT bag and showing the client how the Shark Lock boots have the same attitude. If she's buying the boots, she's buying the CUT OUT so leverage the appeal of this unique bag with your cool Gen Z clients.
ANTIGONA The Shark Lock boot is proving to be a phenomenal client recruitment product! Based on Global analytics, the most commonly cross-sold item for these NEW CLIENTS is a WLG. The mini Antigona with front lock in black being the #1 item.
CUT OUT The Shark Lock boot is on fire in the USA and EMEA. In Asia, specifically China, the style has a lot of potential for a boom. The work here is in leveraging the super popular CUT OUT bag and showing the client how the Shark Lock boots have the same attitude. If she's buying the boots, she's buying the CUT OUT so leverage the appeal of this unique bag with your cool Gen Z clients.
4G WITH CHAIN In Europe, the new Shark Lock boot client, statistically, is most likely to buy the 4G with chain in black. This style is also very popular in the US with these same clients.
FOR WHICH CLIENT?
EACH PRODUCT CORRISPONDS TO A SPECIFIC CLIENT PROFILE.TAP ON EACH TO DISCOVER MORE!
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TRENDSETTER
SOPHISTICATED
TRENDY & DARING
SHE IS SEXY WITH HER ANTIGONA LOCK
SHE IS COOL WITH HER CUT OUT
SHE IS CHIC WITH HER 4G WITH CHAIN
TRENDY AND DARING
TRENDY AND DARING CLIENT SHE IS SEXY This client loves to be on trend and to feel sexy while proudly displaying her luxury items. She knows all of the iconic and "must-have" pieces from the various fashion brands and the Shark Lock Boots are definitely on her list. If she isn't one herself, she pays close attention to influencers and celebrities. She enjoys playing with fashion in a bold and confident way. You can't help but notice her!
TRENDY AND DARING
TRENDY AND DARING CLIENT She is not afraid to dare to wear the full look! Perfectly coordinating her clothes and accessories is what she does, so feel confident in showing her how the front lock mini Antigona is the perfect way to complete the look. SELLING TIP If you have the lock engraving machine in your Region, don't forget to introduce this service to add that extra special personalized touch to the experience. She loves to feel special! HIGH-LIGHT The Antigona is the most iconic handbag at Givenchy. Black on black, hardware and hardware. All of the Givenchy signatures in one outfit!
WHAT ELSE?
HERE ARE SOME ADDITIONAL BEST BETS THAT COULD MATCH HER PROFILE TOO!
MENU
TRENDY AND DARING Remember, she is confident and likes to be noticed! She is definitely not afraid of matching: the lock on her Shark Lock boots with the lock of her necklace or her top with her leggings for an all over look.
GEN Z TRENDSETTER
GEN Z TRENDSETTER SHE IS COOL This client is generally in her late teen years or early twenties. Digitally native, she is very engaged on social channels and likes to use fashion to differentiate herself from the pack. She is a trendsetter; she loves luxury but searches for niche products. She doesn't want to look like everyone else. With this in mind, it is important to appeal to her sense of individuality in styling. How can she make the Shark Lock boots her own?
GEN Z TRENDSETTER
GEN Z TRENDSETTER Your best bet for this client is the Cut Out, which is the rising star handbag in Asia. Remember, she does not want to blend in with the pack which is why the distinctive Cut Out would be the perfect compliment. SELLING TIP While she is in the boots, present the bag along with the assortment of love locks and show her how she can mix and match the locks to create many looks. You can even play with the twilly scarves by tying these to the boots for color and movement! HIGH-LIGHT The unique pant-like silhouette of the boots: These are not your typical knee high boots!
WHAT ELSE?
HERE ARE SOME ADDITIONAL BEST BETS THAT COULD MATCH HER PROFILE TOO!
MENU
GEN Z TRENDSETTER Remember, she is looking for something unique and out of the ordinary. Maybe a piece from an exclusive capsule featuring artwork from Chito?
SOPHISTICATED
SOPHISTICATED SHE IS CHIC. This client typically has a refined, elegant style and embraces a luxe yet discreet look. She is into classic luxury brands and loves to feel sophisticated in how she dresses. She doesn't necessarily follow or set trends, but rather looks for investment pieces she can wear in many ways and keep forever.
SOPHISTICATED
SOPHISTICATED She loves her classics...but with a twist! Your best bet with this Shark Lock boot client is a simple and elegant bag with a touch of trendiness. The 4G is perfect for the occasion. SELLING TIP It is important to show the bag while she is still wearing the boots so make sure you have your WLG selection(s) on hand. Once the boots come off, you've lost your prime pairing window. HIGH-LIGHT The 4G's sleek lines and classic silhouette mirror those of the boots. Functional bag, twist in the boots! EXTRA STYLING OPTION If your client needs a bigger bag, the Antigona Soft is a great proposal. Here, matching the grey boots with the grey bag is the definition of effortless chic!
WHAT ELSE?
HERE ARE SOME ADDITIONAL BEST BETS THAT COULD MATCH HER PROFILE TOO!
MENU
SOPHISTICATED She likes classic and timeless pieces, you can't go wrong with a U-Lock jacket or with the G Cube sandals. Remember, chic is key!